환영사 및 AWS 소개

Chris Jang

Customers and Partners

Mobile Game Trend

Free to play

In app purchases

Cross platform

Go Global

User retention = Revenue

Short Life Cycle

Trends

변동성 심한 수요 대응 필요 수익화 모델 중요 다양한 디바이스 지원 글로벌 진출 위험 최소화 유저 행태 분석 필요 실패에 대한 리스크 최소화

Implications

$3 billion company, $2.4 million per day

It’s not about size, it’s about a smart, small group of individuals.

It celebrates failure.

- Supercell has had more failures than wins.

Their goal was to create games people would play for years, not just for

days or months.

There’s no bureaucracy.

It aims to be transparent.

http://www.businessinsider.com/supercell-success-2013-11

general success graph

Before After

Fail fast, fail cheap

Time to market

Scalability

Extend life cycle

Go global Uncertainty and risk mgmt

Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows

Source: IDC Whitepaper, sponsored by Am

azon, “The Business Value of Amazon We

b Services Accelerates Over Time.” July 2

012

1

“Average of 400 servers

replaced per customer”

Replace up-front capital expense with

low variable cost

2

41 Price Reductions

Economies of scale allow us to continually

lower costs

3

Pricing model choice to support variable & stable workloads

4

Save more money as you grow bigger

On-demand

Reserved

Spot

Tiered Pricing

Volume Discounts

Custom Pricing

Increased agility has become the #1 reason businesses use the AWS cloud

Businesses Can’t Afford to be Slow

Add New Dev Environment

Add New Prod Environment

Add New Environment in the US

Add 1,000 Servers

Remove 1,000 Servers

Deploy 1 PB Data Warehouse

Shut down 1 PB Data Warehouse

AWS:

Infrastructure in Minutes Old World:

Infrastructure in Weeks

Everything changes with this kind of agility

A culture of Innovation: Experiment Often & Fail without Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions

Nearly $0

10 Regions

25 Availability Zones

51 Edge Locations

AWS Global Infrastructure

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was

published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong

(asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors

with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

“AWS is the overwhelming market share

leader, with more than five times

the compute capacity in use than

the aggregate total of the other fourteen

providers.”

Big Data

Import Export

Glacier

S3 EC2

Redshift DynamoDB

EMR

Data Pipeline

S3 Direct Connect

COLLECT STORE ANALYZE SHARE

AW

S B

IG D

ATA

PO

RTFO

LIO

Amazon Kinesis - Fully-managed service for real time processing

of streaming data, at any scale

MMORPG, FPS?

http://www.cmune.com/2010/12/12/amazon-case-study-on-uberstrike-for-real-time-cloud-gaming/

http://www.slideshare.net/AmazonWebServices/gmg203lessons-learned-meteor2012final

http://aws.amazon.com/solutions/case-studies/naughty-dog/