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AGENDA
⚡1.David Li⚡2. Cory Kidd⚡3. Eric Pan⚡4. Shawn Frayne⚡5. Cyril Ebersweiler⚡6. Alan Clayton⚡7. Zach Hoeken⚡7. Jasen Wang⚡9. Shunsuke Aoki⚡10. Bunnie Huang
⚡2. CORY KIDD
http://www.generatorconf.com
© 2012 Intuitive Automata Inc.
Intuitive AutomataMake a change. For good.
© 2012 Intuitive Automata Inc.
© 2012 Intuitive Automata Inc.
© 2012 Intuitive Automata Inc.
© 2012 Intuitive Automata Inc.
© 2012 Intuitive Automata Inc.
© 2012 Intuitive Automata Inc.
Conversation
RelationshipModel
User Profile
PersonalityScript
Dialog
ContextUser Profile
Day 1: Introductions“I’m looking forward to working with you.”
Day 2: Get to know you“It’s important that we work together to reach your goals.”
Day 7: Fast friends“You’ve done a great job keeping track.”
Day 21: Stick with it“Let’s review your progress together.”
Day 45: Lasting change“Congratulations on reaching another goal!”
© 2012 Intuitive Automata Inc.
Dr. Cory Kidd, CEOIntuitive [email protected]
http://intuitiveautomata.comhttp://myautom.com
Based in Hong Kong and US
© 2012 Intuitive Automata Inc.
Intuitive AutomataMake a change. For good.
Open Hardware Facilitated
Eric Pan1.2013
Google ADK
Microsoft Gadgeteer
the new wave
Anatomy of hardware products
(all photo copyrights belongs to owner, will check later)
Gut = Electronics
littlebitsGrove (Seeed)
Breakout (Sparkfun) Arduino PCB Prototyping
(all photo copyrights belongs to owner, will check later)
Skeleton = Mechanics
makeblock openbeam bitbeam
laser cut3D print
(all photo copyrights belongs to owner, will check later)
Skin = Almost Anything
Fabric
Fur
Fabric
Silicone
Leather(all photo copyrights belongs to owner, will check later)
Soul = Software/Firmware
C#
Assembly
Java
Coding
Hybrid
Graphic
(all photo copyrights belongs to owner, will check later)
from Idea to Product
idea
prototype
engineeringsample
smallbatch
mass production
open hardware
toolkits
Quick Prototyping
Service
Crowd Funding
Agile Manufacture
(all photo copyrights belongs to owner, will check later)
Unanswered demands trigger mutation by makers
Less efficient or unpopular hardware products suspended
Valuable open projects get copied and derived
Some of them will keep evolve
...and productize
( Mutation and selection diagram by Elembis )
the fittest survives
Numerous(large base) + Open source(gene inherit) + Maker (mutation)=
evolution ?
evolution of hardware products
Product 1.0 Product 2.0
consumer => maker =>inventor
open hardware, maker movement,
crowd-funding
Product 2.0
Illustration by Christina Ung
www.seeedstudio.com propagate : cloud manufacture service for small scale innovatorbazaar / warehouse: open hardware arsenal and trading center----------ecosystem----------wish / recipe : maker demand proposal / Application sharingHAXLR8R : Hardware Accelerator for entrepreneur and veteran makershenzhen Maker Faire/ Chaihuo Maker space : introduce maker movement in China
About Seeed
Since 2008100+ Employee800+ SKU
Thanks!twitter/weibo: @seeedstudiomail: [email protected]
⚡4. SHAWN FRAYNE
http://www.generatorconf.com
⚡5. CYRIL EBERSWEILER
http://www.generatorconf.com
How HARD can that be?
The Pioneers
The Makers. Hackers. Academics. Entrepreneurs.
This time, it’s different
COMMUNITIESTECHNOLOGY PROTOTYPING
COLLABORATIONFINANCING
SOURCING
FULFILLMENT
This time, it’s different
iot
health
self quantifiedrobots
toys
computers3d printers
drones
watchesclothing
kitchen appliancestransportation
biotech
neuroscience
smartphoneshome appliances
printers
video games
vehicles
sleep monitoring
energy
cameras
shoes
But this has not changed...
GREAT IDEA
Sourcing
Market Timing
Prototyping
Tooling
Quality
Certifications
Assembly
Logistics
Regulations
Fulfillment
Financing
Fundraising
Distribution
CAD
Software
Marketing
Branding
PR
Crowdfunding
Product Design
Design toManufacture
Payment
Cashflow
MIRACLE! FABRICATION REVENUE
BOM
GERBER China Effect
Customer ServiceFirmware
Founders Fit
Do. It. Yourself.DIY.
Software accelerators are useful and effective
Software accelerators are useful and effective
Hardware accelerators are completely essential
About H.AXLR8R
www.haxlr8r.com
Featured in...Nolan BushnellBrad Feld
Bill Warner Mitch AltmanJim Newton
Dave Merrill
H.AXLR8R is the first accelerator program for people who hack hardware and make physical
products ; San Francisco / Shenzhen
Asking the right questions
Why are we making this?Who is this for? How will this be used?What features does it need to have (now)?What features does it need to have (later)?What are the legacy requirements?Who’s going to build this?How many do we want to make?What is the budget?What is the timeline?
To boldly go where no man
has gone before
www.haxlr8r.com@haxlr8r
Big thanks to all our mentors, alum, partners and friends!
⚡6. ALAN CLAYTON
http://www.generatorconf.com
Wholebrain SOStartUp
Does your startup only have half a brain ?
Unreal
Sensitive
Real
Sensible
Intellectual
Emotional
Everyone is born a genius....
...but the process of living de-geniuses us !!
So What..... ?
Team ?
Product ?
Business Plan ?
Marketing, Sales, Communication ?
Step 1: Recruit WholebrainTeam
people
facts idea
systems
Step 2: Create Wholebrain Product
New ? Beautiful ?
User- Friendly ?
Reliable ?Quality ?
Value for Money ?
Step 3: Write Wholebrain Business Plan
Customer ?Construction ?
Cash ? Concept ?what’s the big idea ?
for who, and with whodoes it work ?
does it add up ?
Step 4: Establish Wholebrain Metrics
Revenue $
Profit $
Cust Acquisitions #
Traction (activations) #
Traction (referrals) #
Til Next Update Wks
Burn Rate $
Product Delivery %
Cust Aquisition Cost $
Retention %
Team Happiness 1-10
Customer Happiness 1-10
Media Coverage $=
Lead Indicators
Lag Indicators
Future
Past
Step 5: Deliver Wholebrain Pitch
“Imagine a world where everyone has enough.....”
A $600 million market with only 1 competitor
Step 1 takes 3 weeks, costs $15,000 and
delivers 100 customers My mum loves it
Start Here
Beware Entrepreneurs !
StartUp Genome Research
Entrepreneurs ?
⚡7. ZACH HOEKEN
http://www.generatorconf.com
Make me a table, Oh robot masters.
AKA micro-manufacturing in SZ with digital fabrication.
Step 1: Design
Step 2: CNC Shop
Step 3: Visit Suppliers
Step 4: Take Delivery
Step 5: Assembly
Finished Table
Important Takeaways
• Manufacturing Ecosystem
• Willingness and Speed
• Skills and Knowledge
• Low Cost
• Zero Overhead
⚡8. JASEN WANG
http://www.generatorconf.com
⚡9. SHUNSUKEAOKI
http://www.generatorconf.com
YUKAI EngineeringA robot companyCEO Shunsuke Aoki
YUKAI Engineering
• YUKAI = 愉快 = Fun!!
• We make products not only useful but make our life fun
Me• Shunsuke Aoki
• Founded TEAMLAB / pixiv
• Studied at Shanghai CHINA
• @aopico
• facebook.com/aopico
Our Team
Our Office
• In the middle of Tokyo City
• Garage!!
• 3D printer
• CNC
Our Focus• Robot as a UI of virtual space
• CUTE is justice
Why Robots?• Which do you want to live with?
• CUTE is justice
Coconatch
Necomimi
Vacuum Cleaner
TEAMLAB HANGER
monaka
• Bluetooth 4.0
• Low energy
• Allow physical computing using iOS!!
Thank you
⚡10. BUNNIE HUANG
http://www.generatorconf.com
3, 2, 1, BUILD!
http://www.generatorconf.com