Gone Gone ShoppingShopping

Jerry Clough

YACID?Yet Another Crap Internet Directory

Retail Geo-data

Geolytix

Source: Geolytix in Directions Magazine

FHRS 1

(local) Government Open Data

• Addresses

• Partial geolocation

– postcode

• Business Type

– Pub/Bar/Nightclub

– Supermarket

– Café/Restaurant

– Other Retail

• Covers at least 50-60% of retail outlets

• Usually current

– Typical inspection interval 6-12 months

Mapping Process

• Extensive not Intensive.

• Comprehensive • Driven by external

data (City Open Data).• Limited mapping

targets

Mapping

• Photo Surveying– Building Line– Detail of Shop Front– Limited address info– Relies on high-quality aerial imagery

• Basic Mapping– Initially add as nodes with ~ location– Add Building outlines and improve location– Transfer detail from nodes to ways

• Refinement– Address data (mainly FHRS + interpolation)– Add contact, opening hours etc

Mapping Retail : City Centre

Mapping : Parade

Issues

Extremes of spectrum for retail shop=mall shop=kiosk, market stalls & pitches

Long tail of shop tags Higher level classification Better analytical power

Retail areas Analysis

Inconsistency Change

Mall

• shop=mall too generic

– Shopping Centres

– Arcades

– Shopping Precincts

• Difficult to map

– No photography (often)

– Many levels

– Indoor mapping

Kiosk

Kiosk

Kiosk

Kiosk

Kiosk

The Long Tail

44

5203

564

33

8522

1360

11332

237

85

11924

89636

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0% 20% 40% 60% 80% 100%

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A Tentative Shop Classification

• Food & Drink• Clothing• Health & Beauty

– Optician, Cosmetics, Pharmacy

• Household Goods– Furniture, Appliances, Furnishings

• Electronics• Hardware• Value

– Variety & Discount

• Pubs / Restaurants• Fast Food

• Books & Stationery• Leisure• Hobby• Gift

– Jewellery, Gift, Florists

• Motor Trade• Financial Services

– Banking, Insurance, Payday Loans, Post Offices

• Personal Services– Hairdressing, Nail Bar

• Clothing Services– Laundry, Shoe Repair

Classifying Retail Areas

Conclusions Nottingham Retail 1

Conclusions Nottingham Retail 2

Conclusions Nottingham Retail 3