Local SEO

OverviewHow to Get Started with Local SEO

Schema : Local BusinessLocal Listing : Google Places

Google’s ‘Possum’ Algorithm Update

Contents Overview How to Get Started with Local SEO Schema : Local Business Local Listing : Google Places Google’s ‘Possum’ Algorithm

Update

Overview

“Local SEO” is the major boost up for ranking in Google's local search results.

It is lot different from average SEO campaign, as the local search results changes more rapidly than any other.

It allows local businesses to promote their services to local customers.

As search engine optimization company are taking advantages with Local SEO results.

How to Get Started with Local SEO

• Location & Service based Keywords• On Page Optimization (Title tags, Meta

descriptions, Header tags, Page content, Map, External reviews)

• Name, address and phone (NAP) on every page (with schema markup)

• Link (Location-specific, Industry-specific, Authority sites)

• Google My Business page• External Listings• Social Profiles

Schema: Local Business Google crawls the address

information on your website with the information on Google My Business, and then validate this with the information on your business from around the web.NAP consistency is must, so Google can trust your info.

Local Listing

It is an online profile of your business containing business name, address, phone number, and other details.

The importance of creating Local Listing is make your business visible on the Internet.

With each new listing, it increases your chances of being found by customers.

The local business indexes(many of) share data with each other, which means more places you are listed in, the more visible you are.

How to do Local Listings

To get qualified for a local listing, these attributes are must required for your business.• Business name• Local Phone Number• Physical Street Address (not a shared

address)• A Quality Source to list your business

(Google+ Local, Yelp, Bing Places, Internet Yellow Pages).

Few Important AttributesFor a successful local listing,these listing attributes you should not avoid• Name• Address• Phone No.• Business Website• Business Mail• Business Category• Social Profiles

Other Factors for Local Citation Update your local listing with your marketing materials (coupons, offers, events, promotions, photos, videos)

Remove Duplicate Listings

Responding to Customer Reviews (particularly negative ones)

Google PlacesListing Service provided by Google to create your company profile on Google.

1)You will require Google account to setup Google Place Listing.

After signing in you will be shown option of filling your business info.

You have to Select Service Area Location

Validate Your Business Listing

Update has changed 64% of local search results. (Search Engine Land)• Businesses that fall outside of the physical city limits saw

a huge spike in ranking.

Google’s ‘Possum’ algorithm update

• Google is now filtering based on address and affiliation.

• The physical location of the searcher is more important than it was before.

• Search results vary more based on slight variations of the keyword searched.

Reference: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

Google’s ‘Possum’ algorithm update

https://www.softprodigy.com/