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HANDS-ON LAB:Real Time Marketing
from Your Event
KENDRA WRIGHTAARON PEDERSON
• First job managing events for non-profit
• Began building websites in 1995 for Fortune 1000 company
• Started own company in 1998
• Brings big-company experience to the event industry
Aaron Pederson
Technical Director• Leads a team of highly-skilled programmers
• Finds the perfect technology for the job
• A different breed of techie – speaks English!
Kendra WrightPresident
PRESENTERS
HISTORY
SAFFIRE CLIENTS
SAFFIRE ASSOCIATION PARTNERS
PALA
MIN
O F
EST
TRADITIONAL ADVERTISING MODEL
Local TV Ad Campaign: 200,000 people/commercial Print: Varies
based on Send
Local Radio Ad: 5,000 people/
commercial
*Based on midsized market
SOCIAL NETWORKING MODEL
ME: 1My Friends: 130 - 500+
My Friends’ Friends
250,000+
AGENDA
1. Understand which social media outlets to use to get the most “bang for the buck”
2. Sign up for Facebook & Twitter if you don’t have an account
3. Become more comfortable with posting to your social media accounts
4. Learn easy ways to keep up with your accounts, even while you’re at your event
SOCIAL MEDIA PRIORITIES
FacebookTwitterYouTubePinterestInstagram
Follow 80/20 Rule!
REAL-TIME MARKETING TOOLS
If you have a smart phone, you can post from
your event grounds.
There’s an app for that.
How many of you have a Facebook page?
Do you have the Facebook mobile app?
THE POWER OF FACEBOOK
Coca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans.
CREATE AN ACCOUNT
Cover photoProfile picture—appears throughout the siteStatus updates
FACEBOOK BASICS
MAKING STATUS UPDATES
ACTION ITEMS
• Create a Facebook account (laptop)• Do a Facebook post (mobile)
• Tag people• Tag place• Tag photos
• Search Facebook
How many of you have a Twitter account?
Do you have the Twitter mobile app?
THE POWER OF TWITTER
eMarketer reports that most Twitter followers are more likely to purchase from brands they follow.
CREATE AN ACCOUNT
ANDROID – APP OPTIONS
POSTING ON PLUME
IPHONE – APP OPTIONS
IPHONE TWITTER APP
ACTION ITEMS
• Create a Twitter account (laptop)• Do a Twitter post (mobile)• Add a shortened URL • Add a hashtag• Add a photo
• Search Twitter
Experian reports that Pinterest had 21.5 million visits the last week of
January, which is 30 times the number of visitors over July 2011.
FOLLOW SAFFIRE EVENTS
CREATE AN ACCOUNT
PINTEREST ON MOBILE
98 out of 100 of AdAge’s Top 100 advertisers have run campaigns on YouTube
YOUTUBE
CHECK OUT SAFFIRE STUDIO
UPLOAD VIDEOS FROM MOBILE
MANAGE FB & TWITTER - BUFFER APP
NOW LET’S GET BUSY
If you want to CREATE a Facebook or Twitter account, or if you don’t have a smart phone:• Join us at a laptop
If you HAVE a Facebook or Twitter account, or if you have a smart phone:• Download the App• Follow WSFA / Saffire Events on Facebook• Follow @WAFairsAssn, @Saffire Events on
Twitter• Practice making posts/tweets
SAMPLE FACEBOOK POSTS
• This weekend, I’m visiting fairs across the state at the Washington State Fairs Association annual convention! Get ready for an even better fair next year!
• @SaffireEvents is teaching us fun facts about social media at the @Washington State Fairs Association Convention! Did you know that there are over 1 billion active Facebook users?
SAMPLE TWEETS
• (Take a picture of someone next to you._ Tweet: I just met (name) from (event twitter handle) @WAFairsAssn conference!
• Poll: What fair food do you miss most throughout the year?
• Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here)o Use this option only if you have a mobile website
Need more help?
The team at Saffire Events can help you with your social media.
Give us your business card, and we will invite you to upcoming webinars and send you The Dirt for social media marketing tips.
