© 2013 IBM Corporation

IBM SPSS SocialMedia Analyticsbased on BigInsights, SPSS, Cognos

IRomeo Kienzler – IBM Innovation Center

Siddhartha Arora – IBM Innovation Center

© 2013 IBM Corporation2

Data Ingest

● Customizable WebCrawler● BoardReader Adapter● Custom Plugins● ...

© 2013 IBM Corporation3

Feature Extraction

● SystemT Text Extractor & Semantic Annotator● Dictionaries● Rules● Grammar

© 2013 IBM Corporation4

Sentiment Classification

● Learning Models based on IBM SystemML Naïve Bayes Logistic Regression Neuronal Networks SVM's

© 2013 IBM Corporation5

Expanded Analytics

● Influencer Analysis● Demographic & Geographic recognition● Behavioural pattern recognition

© 2013 IBM Corporation6

Visualization

● Predefined and Adjustable Cognos Reports