Robust Product Data + eCommerce =

A Better Customer Experience

2

OUR SPONSORS

• Founded in 1997

• Public, NASDAQ: PRFT

• 2014 revenue - $456 million

• Major US market locations & global

delivery centers in China and India

• >2,600 colleagues

• Dedicated solution practices

• Alliance partnerships with major

technology vendors

• Founded in Sweden in 2007

• Headquarted in Malmö, Sweden

with offices in Chicago,

Amsterdam, Stockholm

• Growing at more than 50%

• 130 customers in 14 countries

• Venture funded by Industrifonden

and former QlikTech executives

• Founded in 2004

• Headquartered in Minneapolis

with customers around the globe

• Leading eCommerce platform for

manufacturers & distributors

• Enterprise solution with ready-to-

deploy B2B functionality

3

PRESENTERS

David HessDirector of Sales

Perficient

Johan BoströmVP Strategy & Alliances

inRiver

Brian StrojnyCo-Founder

InsiteCommerce

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INTRODUCTION

What does an industry-leading

content and commerce solution

look like??

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6

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CUSTOMER CHALLENGESWhat are you hearing are the

greatest challenges for

manufacturers and distributors,

specifically surrounding data

management and having to

serve multiple channels?

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CUSTOMER CHALLENGES

• Awareness

• Personas

• Content

• Integration

• Speed

• Cross-channel capacity

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CUSTOMER CHALLENGES

HOW MOST COMPANIES ARE STRUCTUREDONE CHANNEL ONE TEAM, MORE CHANNELS MORE TEAMS

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PIM-COMMERCE SOLUTIONWhat is the impact of a strong

PIM-Commerce solution?

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PIM-COMMERCE SOLUTION

• Improved online catalogs

• Customer loyalty improves

• Better customer service

• Increased revenue

• Faster delivery

• Consistency across channels

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IMPORTANCE OF PRODUCT DATACan you talk to the quality and

integrity of product data that

this combined solution brings?

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CONTENT SPAGHETTI

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PIM & E-COMMERCE

Can you explain how the

marriage happens between

PIM and eCommerce?

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THE MARRIAGE BETWEEN PIM & E-COMMERCE

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TIME-TO-MARKET & COSTCan you speak to the time-to-

market and affordability?

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BEST-IN-BREED SOLUTION

Is this brand new to the

industry or does this type of

functionality already exist

somewhere…

perhaps even in a single

stack?

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MULTI-DOMAIN APPROACH“The net value of a feature is the value to the users of the feature,

divided by the distraction for the rest.”

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BEST-IN-BREED SOLUTION

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LEGACY SYSTEM INTEGRATIONHow does this combined

solution complement existing

(legacy) systems that

manufacturers already have

in place?

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THE PROBLEM WITH TOO MANY APPS…Traditional Legacy eCommerce Approach

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DIGITAL ENABLEMENT PLATFORMSites Tier

Persona Tier

Web

Marketing

Tier

Core

Systems

Tier

Online

Catalog

Customer

Self Serve

B2B

Store(s)

B2C

Store(s)

Sales Rep

RFQ/CPQ

Micro

Sites

Customer

ServicePunchout Amazon

Investor Consumer Professional Buyer Doctor Requisitioner Sourcer Engineer Facility Mgr

Outside Sales Inside Sales Customer Service Call Center Agents

WCM/WEM/Personalization Marketing Experiences Social Community

Sitecore

Live Person

MyBuys

Monetate

Certona

BazaarVoice

Exact Target Mail Chimp

Constant Contact

Doubleclick

Facebook

Twitter

Instagram

Pinterest

Radian6

Jive

InsiteCommerce

Site Mgr

ePIM

Responsive Web Page Library User Mgmt Product Configurator

WCM Personalization Analytics Promotions RFQ/CPQ Shopping Cart Punchout

Payment Multi-Language Multi--Currency Order/Invoice History Budget Mgmt Complex Pricing

Multi-Warehouse Styled Products Lucene/Solr Search Security Dashboard Site Copy List Mgr

Order Workflow Auto-Reorder Returns Mgmt Shipment Tracking SEO Mgmt Store Locator

Kitting/Bundling Dynamic Hierarchy Mgr Carrier Mgmt More……

InsiteCommerce Connect

ER

P

PIM CRMBI

Various* DAM Salesforce Microsoft DynamicsPlan Create Publish Create

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MANUFACTURER TO DISTRIBUTORFrom the manufacturer standpoint,

sending information to distributors

can be a challenge.

From the distributor standpoint,

getting information from the

manufacturer can be a major pain

point.

How is this addressed?

Distributor

Manufacturer

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MANUFACTURER TO DISTRIBUTOR

Distributor

Distributor

Distributor

Manufacturer

Distributor

inRiver

xConnect

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GETTING STARTED

How do you recommend a

company get started?

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GETTING STARTED

Plan Team Define Deploy

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INRIVER + INSITECOMMERCEHow is this brought together

efficiently with two different

companies?

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INRIVER + INSITECOMMERCE

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QUESTIONS?

Please submit your questions in

the chat box.

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FOLLOW US ONLINE

• Perficient.com/SocialMedia

• Twitter.com/PRFTDigitalTech

• Facebook.com/Perficient

• Blogs.perficient.com/digitaltech

• LinkedIn.com/company/inriver-ab

• Twitter.com/inRiver_PIM

• Facebook.com/inRiverInc

• Plus.Google.com/+InriverInc/posts

• Twitter.com/InsiteSoftware

• Facebook.com/InsiteSoft

• Plus.Google.com/+InsitesofteCommerce

• InsiteSoft.com/blog

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Thank you for joining us today.

Please fill out the survey at the

close of this session.