How to grow the community-- from case of #JAWSUG --

Hideki Ojimahidekio@amazon.co.jp

Head of Japan MarketingAmazon Data Services Japan K.K.

Who am I ?

Hideki Ojima / 小島 英揮 / 오지마 히데키Head of Japan Marketing, Amazon Data Services Japan K.K. AWS 일본 마케팅 총괄로 2009 년부터 일본 시장에서의 모든 마케팅 활동들을 관장하고 있습니다 . 2010 년 처음으로 JAWS-UG (Japan AWS User Group) 을 조직하기 시작해 일본 유저 그룹의 성장을 지원해왔으며 , 현재 덕분에 JAWS-UG 는 일본 전역에 걸쳐 40여개의 조직으로 확대되었습니다 .

JAWS-UG = Japan AWS User GroupSince 2010 from Tokyo

宮崎

札幌

仙台

名古屋大阪

金沢

京都山口

佐賀 福岡

鹿児島沖縄

熊本浜松

静岡

長崎

神戸

大分湘南

岩手

福井

徳島

広島

つくば

横浜

さいたま

長岡

函館

青森

山形

秋田

中央線島根岡山北九州

会津

千葉東京

高知

愛媛うどん県

… and now there are 43 subsidiaries in Japan. (as of 2014/3/15)

March 15th 2014

The Annual Conference of JAWS-UG

© 2013 Amazon.com, Inc. and its affiliates.  All rights reserved.  May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

JAWS Road Trip (Bus tour) 2014, March 14th (Fri)Participants: 80 + 　

JAWS DAYS CONFERENCE2014 March 15th (Sat)・ 7 Tracks, 50+ Sessions・ Registration: 1,300 +・ Attendees: 1,000 +・ Party & Lightning Talks Session　 Participants: 600 +

JAWS Community Leaders Meeting

2014, March 16th (Sun) 　

Why Community?

Peer talks work well for

ListeningLearningRespecting…. and having Fun!

Community is …

Knowledge GeneratorKnowledge ExchangerKnowledge Archives

about specific topics

JAWS-UG is …

Knowledge GeneratorKnowledge ExchangerKnowledge Archives

about AWS!

How to build & grow Community?

#1 Need key leaders who are willing to…

know new thingsteach and encourage otherslisten to others … and know the community

How AWS Japan built the communityContributors in groups are key: Finding Key contributors by AWS from multiple other communities and customers. Then, recruiting the contributes as leaders of the community.

<Key Criteria> Know the community’s activities Good Skills in tech and human communications Passion for knowing / teaching new technologies / business models<For Example: JAWS-UG Tokyo>

AWS Book Authors

Java CommunityWeb Developers

Community

Customers

Bloggers on Cloud Computing

#2 Finding the first followers from..

Meetups (including other communities)Social NetworkingDrinking! (<- Important!)

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

#3 Keep running communities continuously by…

Study Group/ Hands on (1:N)Drinking (N:N)SNS / Web (anytime, anywhere, anybody)

Of course, AWS Japan is always supporting JAWS-UG growth.

2011

2010

2012

2009

20132014

Key Triangle for community growth

[Study Group] => Information Exchange & Generation 　[Drinking] => Know each other in person[SNS/Web] => Keep and strengthen the engagement

Beginners for AWS

Join! Information feedEncouraging & Mentoring

Feedbacks

Connect!!

Connecting each community triangle…Creating stronger

communities

Some key Items for community growth….

Icon Images(on Stickers, T-Shirts, Web…etc)

Hashtag (for Twitter, facebook, Blog, Youtube..)

Recognition

#jawsug#jawsdays

Next Challenge : E-JAWS(Enterprise JAWS-UG)

“CIO talks CIOs” Community

You can start Today!