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THE RISE OF SOCIAL NETWORKING…
Use LinkedIn to your Advantage!
MY BACKGROUND:
Cara Valentine
Graduate Counselor/Employer Relations Assistant
Career Development Center
CLEV 306
716-878-5811
Upstate NY
St. Lawrence University
Headhunter
Buffalo State- CDC
HOW MANY OF YOU ARE USING…
Facebook?
Twitter?
LinkedIn?
Instagram?
Pinterest?
IMPORTANCE OF NETWORKING…
What is networking? Definition: to develop relationships with people who
can be helpful to one professionally, especially in finding employment or moving to a higher position
Why is networking important? Hiring Process
“The work you do and the relationships you build stay with you forever!”
WHAT IS LINKEDIN?
Social media website used specifically for professional networking
200 million+ members (U.S. & Internationally) Allows you to:
Manage and market your professional identity-Electronic Resume Build and engage with professionals in your network. Access knowledge, insights and opportunities (job, extra curricular,
volunteer, etc) RESEARCH: Graduate School, Law School, Companies, Other
professionals, Hiring Managers, etc. FREE APP ON YOUR SMARTPHONE OR TABLET
LINKEDIN 2012 STATS
Recruiter sourcing for candidates
Job Seekers
LinkedIn 93% 38%
Facebook 66% 52%
More Interesting Stats!
LINKEDIN PROFILE
Let’s take a look at what LinkedIn has to offer!! Home page/news feed Profile Contacts Groups Jobs Inbox Companies News More…
CONNECTIONS
LinkedIn profiles are connections not “friends” 1st, 2nd and 3rd Connections Why?
Helps you create your niche or area of interest (ie Law, Education, Fashion, Sales, etc) Job, Internship, Volunteer leads Build a relationship & help people network- “I scratch your back you scratch mine”
Rule of thumb: Do not connect with anyone who will not benefit from knowing you or someone in your network
Don’t connect with just anybody!!
GROUPS
Why? Connect with like-minded professionals related to your industry
Join discussions by sharing insights, posting articles or asking a question
Find people to connect with also in group
Job, Internship and Volunteer leads
Join groups that are part of your “niche” Alumni Relations is a great tool for networking- Join Buffalo State group
JOB SEARCH
Why? Search for jobs and internships posted on LinkedIn A lot of recruiters/ hiring managers are now ONLY advertising their
job openings on LinkedIn You can save job openings in different industries (up to 10 searches)
emailed to you daily, weekly or monthly.
FOLLOW COMPANIES
Why? Industry insight Find new professionals to connect with Track changes and development Job or Internship advertisements Generate job leads (expansions, promotions, job changes, etc)
