MarketMappTap into your market.

Who we are

Our ‘special sauce’

Powerful mapping interfaces

No user accounts

Unique feedback system

MarketMapp• Explore a living map of the market • Wield an integrated shopping list• Check weekly produce availability • Browse vendors by helpful criteria• Mark booths as personal favorites • Get market info, news, and updates• Discover new and seasonal produce • Learn about Wisconsin farmers and

where your food comes from!

Learn what’s there Find where it is Remember it next time

Data, data, data

Percent of market patrons interested:Percent of vendors interested:

85%95%

2014 CapSquare Farmers’ Market App Vendor Survey, August 2, 2014 (68 total participants)2014 CapSquare Farmers’ Market App Consumer Survey , August 2, 2014 (112 total participants)

I believe that a smartphone app for the DCFM will be extremely useful for connecting and keeping

connections between the farmers/vendors and customers (both dedicated returning and new).

We often hear the words “I had no idea that this product was available here!”, and I believe that if

an app is developed and circulated properly, it will benefit both DCFM vendors and shoppers. It

would not only make it easier for shoppers to find vendors, but it could also provide information

that will keep shoppers aware of the items that their favorite (and potential favorite) vendors have

available on a seasonal basis.

Gretchen KruseHickory Hill Farm

Loganville, WI

Mockups

How we make money

• Initial Kickstarter• Large-scale sponsorship• Small business advertising• Featured vendor space• City-supported services

The future