Who Knows You Best?So, who knows your best? Is it your mother? Is it your wife? Is it your best friend? Is it your priest, rabbi, orspiritual advisor?

GOOGLE DOES

Do you know that Google answered 6.1 trillion questions every day last year? 6.1 Trillion!Every day for every week for an entire year.

67% of the people who are online, use Google tofind answers to their questions multiple times aday.

So who do you think knows your idealaudience the best?

GOOGLE DOES

I’m not talking about your high school or collegebuddies... though Google knows them too.

And no, I’m not talking about your hobbies, yourfavorite TV shows, or where you travel or go to inyour spare time… Though guess what? Googleknows that too.

GOOGLE KNOWS Your Ideal Audience, just like they know you.

And who do you think would love nothing more than toconnect you with your ideal customer and client?

GOOGLE

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Can Google Predict Your Future?

Right now Google is testing their ability to predicteverything you do. One way we’re testing their abilities is bypredicting when you are hungry!

And not just when you’re hungry, but what you’re most likely tocrave...where you want to eat… who you want to eat with...how much you are willing to spend on your meal and even howlong you’re willing to wait for that meal.

How freaky would it be... if tonight you received a notification onyour phone with an invitation to have a Google taxi pick you and your friend up for free and take you toCarmelos to enjoy your favorite Italian dish…?

That’ll be pretty freaky, wouldn’t it? It would freak me out for sure!

As you probably guessed, Google knows how much you reallymake, who your real friends are, how often you communicate withthem, where you went to lunch, and how often you usually eat…

One of the ways Google does this, aside from tracking you withyou cell phone or mobile device is by … Shhhhh.. .

They Read Your Emails !!

Some people think that Google’s biggest competitor is Facebook, but in reality it's the NSA… ;)

So just as Google is getting better at predicting what you do... Google is also getting better atpredicting what and when your ideal audience and customers will do and buy next. Google knowsthat Justin and Callan Rush were testing different price points for their event this weekend, and they knowwho out of those 67% of online searchers is interested in their content, who went to events like their’sbefore, who can afford to go again, and where they live… Google ideally would like to direct them to Justin’sand Callan content, if Google feels that they are the best Answer for the Question being searched for.

And obviously Justin’s content is great, because he is here and the people here are completely differentthan the rest of the self proclaimed experts and gurus out there… those who are borrowing authority fromthe real authorities. Google knows there’s only one Larry King out there and who he is. So when someoneis searching for Larry King, or Eben Pagen ... Google's "Real Names Policy" ensures that the answers itprovides are from real experts and the actual person. Hence I can’t say I’m Catherine Zeta­Jones and befound on search for her name (DAMN !!).

We are now in a Customer Led Economy and Google wantsto know what your marketplace and customers say about you…ff they share your content, if they talk about it, comment andengage…. specifically on Google+ and their various platforms

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and forums. It is then that Google knows that you’re the Authority and Expert you really are, and not justbecause you said it loudly, but because the people in your industry treat you and have appointed you assuch. It is then that Google feels comfortable enough to introduce you as the answer to the questions beingsearched for, and offer your products and services to your ideal audience and both the right time and themost appropriate price point. Heck, Google wants to even Collect that money for you and transfer it to yourWallet (or Purse).

And that’s what I do ­ I help you make sure that Google knows YOU are the Expert andGo­To person in your Industry, Market, and Niche.

I also help you drive traffic to your online assets, build a thriving community and establishyour authority online.

Did you know that if your Google authority is higher than mine, and you share my content, youwill show up in Search above me, even though you and I posted the exact same content? Talkabout strategy for reducing your content creation efforts.

Want to see what I’m talking about?

Case Study: How Real Engagement Drives Traffic and ResultsOur team was hired by a media company to test our strategies of real engagement that leads to real results.

We were asked to handle the launch of a 70 sec. video of Skyfalland Coke Zero called Unlock the 007 in you with a target of 8million views across European markets.

Effectiveness of campaign would be measured on

Number of views Audience retention Number of engagements

Using our system we were able to identify key individuals acrossEurope where posts relating to Coke, Movies and general funstuff generated a significant increase in online social buzz.Relationships were established with these influencers in advanceof the beginning of the campaign resulting in a surge of socialbuzz.

In One Month We Generated: Total views achieved:10 million + Total Engagements: 43k + Shares: 63k + Likes: 8k +

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For Experts & Influencers:3 Google+ Strategies for Positioning & Visibility

Now that we know how important it is to leverage Google’s knowledge, how doesone make money?

Strategy #1: Related Hashtags: Help you build real fans that share

your story for you.

Strategy # 2: Google News: Helps feature you alongside trending

news and subconsciously connect your content with the current

topics in the media.

Strategy #3: Ripples: helps you find the movers and shakers in

your market who will be your best affiliates, without asking to share

in your profits.

Each Strategy is Separated into 3 Parts:

The Basics:

The Strategy: What

The Results: What you can expect when properly implementing the Strategy.

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Strategy #1 Related HashtagsHelp you build real fans that share your story for you.

The Basics:What is a Hashtag?A hashtag is a word or an unspaced phrase prefixed with the hash symbol ("#"). You can make up yourown hashtag by simply starting to use the hashtag sign before any word or phrase (like #gplusgotogal), oryou can use existing hashtags that are used by brands and other users (like #cairo)

Using hashtags that are of popular subjects and topics is the right way to gain attention to yourpost as well as, have it seen by the appropriate audience. A hashtag can be useful as it creates analmost automatic RSS­like feature on Google+ and allows others (even those outside your circles) to followa specific topic that was created into a Google+ hashtag.

What is a Related Hashtag?Hashtags appearing at the top of a post are related to the post’s content. Clicking on a hashtag will let youexplore related posts. Related hashtags help posts get discovered and build conversations around thecontent of that post.

Google displays the first 3 hashtags on the top right side of each post, IF you added at least 1 hashtag toyour post, or if Google recognized a word or a picture in your post that relates to one of its known hashtags(remember that Google is getting better and better at understanding content and meaning…).

Here’s an example of a post with 2 user generated hashtags (#news #superbowl2014) and 1 related hashtagthat Google added by recognizing Samuel Jackson’s name in my post (#SamuelJackson).

Hashtags with gray coloring are those used by the author of the post while hashtags with blue coloringare added by Google based on the content of the post.

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Be careful not to over do it though, or your readers might start feeling a bit likethis: "Hashtag" with Jimmy Fallon & Justin Timberlake:

Google Explore"Explore" is a new experience that helps users discover more content on Google+. The feature rolled outdecember 2013 and is reaching more and more users in the US, so if you don’t see it yet ­ give it sometime and keep checking.

You can access the Explore tab directly from your Home button, as such:

Look for the "Explore" tab at the top of the stream

What's Hot and RecommendedPut simply, "What's Hot" is a list of trending posts on Google+ including posts with pictures, videos, and

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links to other websites.

If your post makes it to the What’s Hot list (which is personalized and different to every person) it will beseen by many people who have not added you to their circles yet and give greater visibility to yourcontent.

Having your post featured in the What’s Hot category is based on the number of shared your post receives(the more it is shared, the more likely it will show up in the What’s Hot category for everyone), as well aswhat Google knows about you and your interests (hence the “recommended” part of the title).

The Strategy:

Let’s get your Hashtags some visibility!

Create a list of your Hashtags you want to use on Google+ Make sure that the list contains popular hashtags as well as unique hashtags that are only yours

(like #gplusgotogal) Go to the Explore tab Type a popular hashtag in the Search bar, like #business Add that list of Hashtag to your own list, so you can use them in your posts. Each time you write a post about business, tag it with #business and one of your own hashtags Engage with your audience on Google+ As your post is being shared, Google will begin connecting your unique hashtag with the popular

#business hashtag and with time your content will become associated with it so that when peopleare searching for #business they see your content as well.

The Results:Having your personal hashtag appear as a related hashtag when people search for content, is like beingfound in Search when your ideal audience is looking for answers…

For example:If your ideal audience is searching for content on #business and find your personal hashtag #MetaMind theynow associate #MetaMind with #Business and read your content in that frame of mind, giving you not onlyextra visibility but also credibility that your content is related to their question and topic. The more thanHashtag is shared, the greater the chances of it appearing as a trending hashtag, and integrating in theGoogle­system.

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One little trick is to create relevant posts around trending hashtags (Google tells youwhat they are):

Related Hashtags ­ Can Boost Your Authority.When the Explore tab came out, some of us noticed that certain people's names as hashtags (such as#yifatcohen or #gplusgotogal) generated both associated posts and related hashtags in Explore.

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When Google treats your hashtag as a related hashtag (meaning, it offers it as a suggestion to othersearches), people (who don’t yet know you) are likely to discover your content, read it and follow you ­increasing your visibility and engagement, and as a result, your authority on that specific topic.

How Does a Hashtag Become a Related Hashtag?Mark Traphagen (an SEO expert) had a hypothesis that these hashtags were not auto­generated, but had tobe "earned" by people using them on posts in conjunction with other hashtags. If a certain number of postswithin a certain time had to use a hashtag for Google to think it significant enough to show related hashtags.Meaning that for a new hashtag to start showing up with related hashtags, it has to be shared:

1) More than once and2) Fairly recently.

How much time does it take for your Hashtag to turn into a RelatedHashtag?

It depends on the level of engagement (how many times your post has been shared)and timing (how recently was it shared). So it can happen in a matter of hours andbecome a Trending Hashtag or a few days.

Our system allows you to find the conversations around your topic, and get visibility to yourcontent much faster. As a result ­ your hashtags will trend, the number of followers will grow,engagement (comments, shares, +1) will increase and your online authority will get a noticeableboost resulting in more of your content showing up in Google Search right along your picture.

To learn more about how our system can help you create a Loyal Audience, onethat shares your message and boosts your authority, please email me at:

MetaMind@GPlusGoToGal.com

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Strategy #2: Google News

Have Your Content Displayed on Google News!Helps feature you alongside trending news and subconsciously connect your content

with the current topics in the media.

The Basics:

How would you like for your content to show up ON Google News, alongside the Top Stories? How manymore eyes do you think your content will get? How much more authority and immediate credibility will it giveyour own content?

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The Strategy:

So let’s get you on the news!

1. Log into your Google+ Account2. Head over to Google News3. Choose your category, or Search for your keywords in the Search Box inside News.

4. Click on See Realtime Coverage

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5. Share your thoughts under the Google+ Discussion on the right

TIP: Notice all the other posts that are also covering this topic ­ that’s your audience. Engage withthem: comment, +1 and share.

6. A pop up window pops up when you click on Share your thoughts under the Google+ Discussion onthe right. This is where you add your content and your insights and this content will show up as atop Post to the right of the news story.Before you click Share, make sure that you are sharing it with the Public

7. PS. Be aware that the posts show up based on how recency ­ those recently posted show up first.So don’t be shy about posting multiple times a day

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The Results: your content to show up ON Google News, alongside the Top Stories, increasingvisibility to your content, clicks and engagement, leading to higher authority and subliminal association ofyou with the trending news.

Strategy #3: RipplesHelps you find the movers and shakers in your market who will be your best affiliates,

without asking to share in your profits.

The Basics:Google+ Ripples creates an interactive graphic of the public shares of any public post or URL on Google+ toshow you how it has rippled through the network and help you discover new and interesting people to follow.Ripples shows you:

Who has publicly shared a post of URL and the comments they’ve made How a post or URL was shared over time Statistics on how a post or URL was shared.

Google provides you with post analytics that allow you to see all the activity on your posts. When a post isshared more than once, the View Ripples option becomes available. To access it, click on the drop downarrow on the top right side of each post, and then click on View Ripples:

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Doing so, will open a new page displaying all the activity on your post:

Notice the last column on the bottom left ­ Influencers, this column allows you to find the people whosenetwork resonates with your content and engage with them directly. (Privacy: Google only shows thePublic shares of your posts. Those posts that were shared with specific circles and people stay private)

Meaning that by building relationships with my top influencers, they will continue to share my content andand expose it to an interested audience who shares it further, thus expanding my reach to those whohaven’t heard of me yet.

The Strategy:

Here’s where real strategy comes in!

From looking at this list I see that Martin Shervington’s and Lynette Young’s followers are interested in mycontent because they shared it the most.

By finding out who THEIR top influencers are, I can build relationships with them as well, and expand myreach even further.

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How to find the top influencers of your top influencers?

By building relationships with those who share our content, we are building a network that continues tospread our message without relying on one or two people sharing it with their network first. For example, if Ibuild relationships with those who share Lynette’s content, my posts will continue to be shared even whenLynette stops sharing them.

To achieve that, we first need to find our top influencers (like Lynette)’s top shared posts that are mostrelevant to the content we usually share.

We can do it by using GooglePlusSumoi ­ a popular Finish site that filters Google+ activity based onpopular posts, number of comments, number of +1, etc.

The home page displays the top influencers in Finland, but we can use this link ­http://www.googleplussuomi.com/timelinetest.php?googleid=106909313027624222688&sort=best andreplace the GoogleID number with the number of the influencer you want to check:

1. Go to your Google+ Influencer’s Profile ­ Lynette Young for example,2. Grab her GoogleID number from her profile URL.

It’s very likely that your Influencer’s URL doesn’t have their GoogleID number and has a vanity URLinstead: https://plus.google.com/+LynetteYoung/posts Here’s how you find their GoogleID:

a. Right click on ANY post date, and copy the link address.b. Paste the link in NotePad and you’ll have their GoogleID number (in this case it’s

106600962597764825745)3. Now that you have their number, click on this link:

http://www.googleplussuomi.com/timelinetest.php?googleid=106909313027624222688&sort=best

4. Replace the number in the googleid= field with the GoogleId of your influencer, and you’ll be able to

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see their most popular posts.

5. Scroll down their posts and find the ones that you would have posted yourself. They are themost likely to resonate with both you and Lynnet’s audience.

6. When you find a post you like, click on the blue link on the bottom of the post: Read on G+ to godirectly to the Google+ post itself.

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7. View Ripples

8. Identify influencers (Chris Pirillo, Think)

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9. Add them to your circles

10. Engage and build real relationships.

The Results:

Identifying the influencers and fostering collaborative relationships will result in high engagement on yourown posts, shares and comments that increase your Google authority, eventually leading to your contentbecoming more and more organically visible on Google Search.

Tip: Run the same process on the influencers of your influencers as well...add them to yourcircles, build relationships that convert into shares and authority.

Please let me know if there’s anything I can help you with.

Follow me on Google+ and let’s connect.

For questions: MetaMind@GPlusGoToGal.comFor more information: www.GPlusGoToGal.com

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