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@InMobiDeveloper
The World’s Largest Independent Mobile Ad Network
MobileMonday
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@InMobiDeveloper
About Me!
● @InMobiDeveloper
● Blogs at ● http://shkspr.mobi/blog (personal)
● http://www.inmobi.com/inmobiblog/ (work)
● Developer Relations at InMobi
● Please tweet #mlabsa
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@InMobiDeveloper
Global Monetisation
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@InMobiDeveloper
Let's Cut To The Chase...
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@InMobiDeveloper
This is what we do...
AKA “Obligatory Angry Birds Slide”
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@InMobiDeveloper
• 40 Billion impressions / month• 9 Offices• Live in 125 countries
• 10,000+ Advertisers & Publishers• 250 Employees• 315 Million Consumers Reached
We Are a Global Mobile Ad Network
San Francisco
London
Nairobi Singapore
Bangalore
Tokyo
New York
Sydney Johannesburg
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@InMobiDeveloper
Smartphone Examples
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@InMobiDeveloper
iPad Examples
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@InMobiDeveloper
Mobile Web – banner and text
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@InMobiDeveloper
Speed15,000 Ads Per Second / 20 MS Server Response Time
InternationalManage Campaigns in Multiple Regions
Scale40 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe)
AnalyticsUnderstand What’s Going On With Reporting
InnovationRich Media / Video / HTML 5
Some Technical Information
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@InMobiDeveloper
What Does This Mean For You?
● Mobiles are a world wide phenomenon
● InMobi can serve adverts everywhere
● Your services should have world-wide appeal
● Don't restrict yourself to just your local market
● Develop Local – Earn Global
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@InMobiDeveloper
Number Crunching
● These are all from real developers
● Anonymised for commercial sensitivity
● Numbers have been rounded
● Representative Samples● (i.e. I've pulled the ones which make the best examples)
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@InMobiDeveloper
Country Ad Requests Ads Served Clicks Revenue (USD)
UK 565,000 200,000 1,050 $190.00
South Africa 41,000 37,000 250 $25.00
Indonesia 194,000 127,000 300 $15.00
Saudi Arabia 40,000 12,000 150 $10.00
Germany 29,000 18,000 50 $10.00
USA 487,000 32,000 150 $5.00
Singapore 35,000 34,000 100 $5.00
Australia 20,000 6,000 50 $5.00
India 31,000 30,000 100 $5.00
France 10,000 7,000 50 $5.00
A Social Network Website (Daily)
Representative sample
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@InMobiDeveloper
A Popular South African Game (Monthly)
Representative sample
Country Ad Requests Ads Served Clicks Revenue (USD)
South Africa 6,300,000 5,900,000 39,000 $5,500
India 29,200,000 12,400,000 60,000 $800
Malaysia 900,000 800,000 6,000 $600
Indonesia 5,700,000 3,600,000 21,000 $600
Thailand 400,000 300,000 2,000 $300
Vietnam 2,400,000 1,700,000 24,000 $200
Australia 400,000 300,000 1,000 $200
Kenya 1,100,000 1,000,000 5,000 $100
New Zealand 700,000 400,000 2,000 $100
USA 2,200,000 1,600,000 7,000 $100
Sri Lanka 1,700,000 400,000 4,000 $100
Nigeria 1,700,000 1,100,000 8,000 $100
United Kingdom 1,100,000 400,000 1,000 $100
Ghana 3,100,000 500,000 3,000 $100
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@InMobiDeveloper
● There's a bunch of users you're probably not targeting
● I18N is hard – and expensive – but it's worth it
● The world wants your apps and your games
● Promote your work – build a customer base
The World Is A Big Place
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@InMobiDeveloper
Research Services
• Monthly Network Research Report• Third Party Research Capabilities
• Global Consumer Perspective on Mobile Advertising• Global Consumer Perspective on Mobile Shopping and Commerce• Youth Advocacy in the Age of Mobile
• Market Independence
www.inmobi.com/research latest consumer insights & global view of mobile usage
