Mobil krigføring- en 10 min. intro

Espen Riskedal / CutehacksEspen Riskedal / Cutehacks@snowpong@snowpong

November 2010November 2010

HensiktGi en kort innføring i historien så langt,

beskrive verden idag,

og spekulere litt om fremtiden.

Agenda

Historien så langtRunde 1 - NokiaRunde 2 - iPhoneRunde 3 – Android

Verden idagMarkedsandelerApp stores

Verden imorgenApps trendRunde 4 - ???

Espen RiskedalMasters from UiB

6 years in Trolltech

2 years in NOKIA

Co-founded Cutehacks AS

Mobile appsSymbian^3

MeeGo

Android

Historien så langt

Runde 1 - NokiaLogistikk

Mid- to high-end

Symbian og S60

Operatør versjoner

Mange form-factors

Runde 2 - iPhoneTouch interface / Capacitive

Stor skjerm

CPU og GPU

Itunes / iPod / App store

Flatrate only

Usability

Runde 3 - AndroidGratis OS

Mange produsenter

Google services

Disruptive business model

Verden idag

Worldwide

US

EU

Nordic

Scandinavia

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

OtherSamsungSony EricssonRIMAndroidSymbianOSiPhoneOS

Web usage by mobile OSSource http://gs.statcounter.com/ -- April to September 2010

SymbianAndroidiOSRIMOther

Worldwide market share3rd Quarter 2010Numbers from http://www.gartner.com/it/page.jsp?id=1466313

Number of apps

Daily downloads (millions)

Free/ Paid

Paid apps in Scandinavia

Credit card / Paypal

(countries)

Operator billing

(operators)

Revenue split

App Store (Apple)

280000source

(October 2010)

16.7source

(June 2010)

28/73source

(June 2010)

Yessource(2009)

90source

(February 2010)

0source

(October 2010)

70/30source

(May 2010)

Android Market

(Google)

90000source

(October 2010)

3.4source

(July 2010)

57/43source

(June 2010)

Yessource

(Sept 2010)

32source

(September 2010)

1source

(October 2010)

70/30source

(Oct 2010)

OVI Store (Nokia)

13000source

(July 2010)

2.5source

(October 2010)

26/75source

(June 2010)

Yessource

(October 2010)

190source

(October 2010)

91source

(October 2010)

70/30source

(September 2010)

App World (Blackberry)

10000source

(September 2010)

1source

(April 2010)

26/75source

(June 2010)

Nosource

(October 2010)

73source

(October 2010)

0source

(June 2010)

70/30source

(April 2010)

Worldwide app store statistics

Verden imorgen

2008 2009 2010 2011 2012 2013 2014 2015 20160

5

10

15

20

25

30

ABIGartnerJuniperOvumFuturesourceBooz & Company

Year

Billio

n do

wnl

oads

Worldwide app downloadsSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»

2008 2009 2010 2011 2012 2013 2014 20150

5

10

15

20

25

30

35

GartnerJuniperFuturesourceresearch2guidance

Year

Billio

n US

DWorldwide app revenueSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»

2009 20150

10

20

30

40

50

60

70

80

90

100

OtherApp World (Blackberry)OVI Store (Nokia)Android Market (Google)App Store (Apple)

Year

Dow

nloa

ds (%

)

Worldwide platformsSource Ovum (http://bit.ly/9KyrAZ)

Runde 4 - ???iPhone - :|

Windows Phone 7 - :)

Android - :)

Nokia - :)

Blackberry - :(

Bada - :(

Kjør debatt!

http://cutehacks.comhttp://cutehacks.com@snowpong@snowpong