Slide 1 © Fjord 2012 | Confidential

LIVING SERVICES MoMo: Istanbul September 2012 Mark Curtis

Slide 2 © Fjord 2012 | Confidential

In the beginning…

The Economist, 2002

Slide 3 © Fjord 2012 | Confidential

Wayback

These rules have changed

Slide 4 © Fjord 2012 | Confidential

We do service design

We create useful, effective, and desirable services that people love.

Slide 5 © Fjord 2012 | Confidential

Mobile drives

•  Simple is tough •  Sensors enabling context aware experiences •  Transformative services •  Unprecedented emotional attachment and reliance •  Affecting and informing daily live decisions

Slide 6 © Fjord 2012 | Confidential

What next?

Slide 7 © Fjord 2012 | Confidential

Connected Picture Frame

Smart Pen

E-Ink Sheets Connected Camera

Connected Photo Printer

Connected Controller Camera Ball Quadrocopter

Connected Scales Wristwatch Display

Blood Pressure Monitoring Kit

Monitor Band

Helmet Camera

Card Payment Device Biometric

Sensor

Camera Add-Ons & Microphone

Connected Locks Locatable Tags

Connected Herbarium

Sensor Kits: Security & Energy

RFID Stickers

Connected Media Adapters

Connected Memory Card

3D Printer

An internet of……things

Slide 8 © Fjord 2012 | Confidential

SEARCH MY LIFE

SMART SELF

NATURAL INTERFACES

PROSUMER

PRIVACY & CONTROL

PLAY

SMART HOME

Cars, Shops, Homes, Work, Pets, …

Slide 9 © Fjord 2012 | Confidential

Welcome to the Era of Living Services Digital services turn into living, evolving systems.

MEET SOPHIE

29 years old

Editor

Lives in a flatshare

Independent & Active

Mindful of diet and fitness

Enjoys tech that makes her life better

SOPHIE

SOPHIE’S STORY

SOPHIE’S STORY

SOPHIE’S STORY

SOPHIE’S STORY

SOPHIE’S STORY

Slide 17 © Fjord 2012 | Confidential

Pointers…..

Withings body scale Siri/Kinect Nest Thermostat Glowcaps Nike Fuel Boondoggle Winter Wake-Up Flutter

Slide 18 © Fjord 2012 | Confidential

Beyond the screen Voice, gestures, body language, physical actions…

Slide 19 © Fjord 2012 | Confidential

New user expectations

Slide 20 © Fjord 2012 | Confidential

Gesture interfaces are with us

Slide 21 © Fjord 2012 | Confidential

More intuitive because more natural

HOW THE COMPUTER SEES US (The “Igoe-Finger”)

HOW LIVING SERVICES WILL SEE US

Slide 22 © Fjord 2012 | Confidential

A new language of interaction Brings significant design challenges

Slide 23 © Fjord 2012 | Confidential

Like it?

Who will own the ‘thumbs up’ ?

Slide 24 © Fjord 2012 | Confidential

Understanding the digital layer

Slide 25 © Fjord 2012 | Confidential

-> Living Design

•  The internet of things - it’s about life - it’s real time - data will be central

•  Interfaces will fade…. •  And humanise

> gesture conflict •  The digital layer will need to be apparent •  All at Facespeed

Slide 26 © Fjord 2012 | Confidential

Thank you www.fjordnet.com Twitter: @fjord, @fjordmark