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CONFIDENTIALJUST FOR INTERNAL USE
Mobile Social Communities for Brands –Monetize it!
Hamburg, October 21th, 2010
Agenda
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1.
2. Case Study: Lufthansa Miles & More
MemberScout
3. Bonus Points
Who is match2blue?
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Company: match2blue holding GmbH (founded in Feb 2008)
Subsidiaries: match2blue social network solutions GmbH, Mainzmatch2blue US Inc., New Yorkmatch2blue software development GmbH, Jena
Business Sector: Technological solutions for mobile business
We offer concepts, a high performance‐technologyand the services for a monetization of the mobile channel for companies and brands.
We offer concepts, a high performance‐technologyand the services for a monetization of the mobile channel for companies and brands.
Miles & More MemberScout
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Lufthansa Miles & More MemberScout
the leading frequent flyer programme in Europe more than 18 million members members collect miles, e. g. on
flights, hotel accommodations, car rentals etc., to spend them on attractive awards more than 200 miles & more
partnersLufthansa gets a transaction fee
whenever a customer is purchasing sth.
Mobile customer loyalty platform
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Feature Set:Who‘s Around?Q & A ForumTaxi SharingInstant MessagingiPhone, iPad, BlackBerry soon
Ask other scouts
Located distance
Online status
Matching degree
Lufthansa Miles & MoreMemberScout is the application to connectfrequent flyers with eachother in realtime to shareuseful travel informationand to attract newfrequent flyers.
Location Based AdvertisingCustomer Status Based AdvertisingPost to FacebookCustomer Status BrandingClient Administration Dashboard
Mobile customer loyalty platform
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Ask other scouts in the Q&A‐forum or via personal messages / Set up an appointment / Add contacts to your friends list
Located distance
Online status
Matching degree
Key social services & features along the travel chain
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Scout helps Scout
Share your knowledge
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Various options of embedding coupons / special offers into the MemberScout appinterest & location based per push!
Targeted offers, news and coupons lbs and realtime�
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Dashboard�
Bonus Points
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BonuspointsUser collect and cash bonuspointsAmount of bonuspoints depends on the
money that the customer has spent at the participating locationCustomers are able to keep track of the
growing bonus points in real timeBonuspoints are 100% reusableno additional hardware is needed at the
participating location
Advantages for the participating companies:attract (new) customers => more revenuehigh advertising effects
Advantages for the participating companies:attract (new) customers => more revenuehigh advertising effects
Advantages for the customers:universal currencysavings through special offers
Advantages for the customers:universal currencysavings through special offers
Bonus Points – Use cases
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Contact
Stephanie Rendamatch2blue holding GmbH
Rheinstr. 4E55116 MainzGermany
E‐Mail: [email protected].: +49 6131 3272282Mobil: +49 171 6563275
