Nokia Rangers – Empowering your Fan base Objective:

- Facilitate direct engagement with Nokia fans on forums- Empower vocal Nokia fans through providing support and

access to individuals within the Nokia organisation

Strategic Approach:- A listening period was carried out to determine the most

vocal and positive Nokia fans on the forums - Seeded Nokia Rangers with the new Nokia N8 to generate

conversations on the forums about the device and excite other community members

- Rangers were provided with direct access to Nokia executives and product managers

- It was communicated to the Nokia Rangers they were not expected to evangelise Nokia event as a Ranger, to make their voice more credible

Results:- Buzz and conversations about the brand increased drastically,

while the sentiment of the posts on the forums also became more positive

- Nokia was perceived as being more open to feedback, and was praised by many forum members

June/Jul Oct/Nov Dec/Jan0

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Buzz Analysis and Comparison

HWZ - Mobile Com-munication TechologyHWZ - Nokia Users GroupHWZ - Nokia N SeriesHWZ - Nokia E Series

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Nokia Rangers – Launch Event

Nokia Rangers - Results

June/Jul Oct/Nov Dec/Jan0

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Buzz Analysis and Comparison

HWZ - Mobile Communi-cation TechologyHWZ - Nokia Users GroupHWZ - Nokia N SeriesHWZ - Nokia E Series

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June/Jul Oct/Nov Dec/Jan0

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Sentiment Analysis and Comparison

HWZ - Mobile Communication TechologyHWZ - Nokia Users GroupHWZ - Nokia E SeriesHWZ - Nokia N Series

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