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As delivered via webinar, March 17, 2011
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Presenta(ontoNa(onalOrganiza(onsVolunteerismNetwork(NOVN)
March17,2011
myImpact.org
• Whoweare• Howoursiteworks• Examplesfromourpilotphase
• Ourmissionandgoals
• OpportunityforPartnership
MillennialVolunteer
EnterOnline
OrConnectwithTwiGer
• DirectMessage:"dmyImpactIvolunteered3hourstoday@LakeworthHS”
• Tweet:"Ivolunteered3hourstoday@LakeworthHS#myImpact"
ImpactMeasurements:WhatYouCanRecord,Share&Track!
• Volunteered–hours• Served–meals• Raised–dollars• Donated–dollars• Mentored–people• Planted–trees• Donated‐blood(pints)• Recruited‐members,volunteers• Wrote‐leUer• Collected‐signatures
YourServiceJournal
Enterdirectlyonline
OrViaTwiGer
Organiza(onExample
• HowanOrganizaWonisUsingmyImpact
myImpact.orgBETA
• AnnouncedJune16,2010during#DCWeek
• LaunchedPilotPhase/OutreachCampaignSeptember2010
• ProofofConceptPhase– ProvingOpportuniWes
ThreeNeeds.ThreeGoals.
• IncreasetheEffecWvenessofServicePrograms• EngageMoreAmericansinService• AdvanceServiceAsASoluWon
IncreaseTheEffec(venessofServicePrograms
• LowVolunteerRetenWonRates• Volunteersfeellackofsupport,personalimpactandteambonding
• Demandforincreasedtransparency/accountability,greaterpersonalengagementanddata‐drivenprogramchanges
IncreasingProgramEffec(venessAc(vi(es
Volunteersrecord,trackandsharewhattheyaredoing(inputs)
ByupdaWngtheirServiceJournal,volunteersjoinanonlinecommunityoftheirpeers
Eachdatapointisorganizedaccordingtocustomcriteria
Outcomes
VolunteersunderstandtheirsmallcontribuWoninalargercontext
Volunteersfeelpartofalargercommunityofmembersalsomakingadifference
Benchm
arks
VolunteerretenWonrateimproves
Volunteerexperienceisenhanced
ServiceorganizaWonscanbeUerdemonstratetheimpactoftheirprograms,fromvolunteerperspecWve
EngagingMoreAmericansinService
• UseexisWngvolunteersasrecruiWngambassadors
• ImpactsecondonlytoWmeinMillennialsdecisiontobecomeinvolvedinacause
• ShowcaseimpactofprogramsoncommuniWes
EngagingMoreAmericansinServiceAcWviWe
s Volunteerssetgoals,issuechallenges,and/orarerewardedforacWonstracked
ExisWngsocialnetworksareleveragedtobroadcaststories
Outcomes
Peersareinspiredbystoriesofservice,orencouragedbypossibilityofrecogniWonorreward,toparWcipate
Reachingvolunteerpreviously“onthecouch”
Benchm
arks
Trackmeasurables‐howmanyareengaged,whorecruitedthem,whataretheydoing,whatareaddiWonalopportuniWestoserve?
AdvancingServiceAsASolu(on
• CommunityinnovaWonscanbescaledtonaWonalsoluWons
• NewwaysareneededtodemonstrateandcommunicatetheeffecWvenessofserviceprograms
• Importanttounderstandtheimpactonthepersonorcommunitybeingserved
AdvancingServiceAsASolu(onAcWviWe
s Volunteerssharestoriesofservice
Usersassignentriestoprojects,stories
Outcomes
ConnecWonismadebetweensmallacWonandsoluWontolargeproblem
DataisusedtohelpdetermineimpactofaspecificacWvity,acWon,project,ororganizaWonasawhole
Benchm
arks
Presentdataincompellingway
Self‐reportedacWonsoffertransparentsnapshotintobehaviorsthatcanbescaled
OurGuidingPrincipals:AMillennialModelof
Engagement• Simple• Scalable• Social
• Transparency• Inclusivity• SharedDecision‐Making
myImpact.orgOffers
myImpact.org2.0
• Re‐launchingwebsite• BringingsitetonaWonalscale• ScalingcapacityoforganizaWon
Incorpora(ngPartners
ProjectedGrowthModel
2012• 100,000users• 150OrganizaWons• 2‐3FullTimeStaff
2013• 250,000users• 500OrganizaWons• 4‐6FullTimeStaff
2014• 750,000users• 1,000OrganizaWons• 8‐10FullTimeStaff
ImpactofmyImpact.org2.0
CityYearCorpsMember
MarWnLutherKing,Jr.DayofService
President’sVolunteerServiceAward
TheCityYearCorpsMember
Na(onalServiceProgram
• myImpact.orgisaneasier,streamlined,moresocialwaytotrackwhatareyouaredoing
• Inmanycases,trackingisalreadyrequired‐myImpact.orgsupplementstheseexisWngsystems
MLKDayofService
EntryPointsintheServiceCalendar
• DatesthroughouttheyearareusedbyorganizaWonstointroducethemselvestonewvolunteers.myImpact.orgallowsanorganizaWontobuildrelaWonshipswiththeirvolunteers
• Livetrackingtalliesespeciallyimportantonthesedays
President’sVolunteerServiceAward
Goal‐Tracking&Awards President’sVolunteerServiceAward
• myImpact.orgallowsforthetrackingofmetricsnecessaryformanyawardsandhonors.
• myImpact.orgaimstodevelopasystemofrewards,focusingonauthenWcassessmentofonlinecommunityacWons
• OrganizaWon/SchoolcompeWWons(Intra&Inter)
TheSocialCi(zen
BusyCollegeStudentMonthlyorWeeklyServiceOpportunity
• myImpact.orgisawaytofindandbuildrelaWonshipswithothervolunteerswithintheorganizaWon
• myImpact.orgallowsavolunteertoseetheircontribuWoninalargercontext