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Presentation for Brainmates.com.au product management talk
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Who is this Alan Jones?Not the Alan Jones some of you already know
Career in journalism and PR
Web product manager since 1995
Google “bigyahu” for more info
Product management is communication
Product management is translation
A product is the tiny overlap between the needs of a business, the aspirations of its development team and the unsatisfied desires of the customer
Business
Development
Customer
Product development needs
Business requirements re-formulated as interesting challenges, puzzles, problemsThis is the crew of the Starship Enterprise...
Business needs
Clarity on resources, timeframes, worst-case as well as best-caseAccountabilityDashboard-level reportingTechnical issues reformulated as business issues
Don’t forget the external audiences
CustomersInvestorsPartnersMedia
Be top level, with detailed subfloor
You’re in this position so they can count on your top-level summaryThey don’t want detail unless they ask for itYou better have up-to-date detail in case they ask for itRespond with conviction, not with data
How to be a top level guySet the time, place, agendaDon’t take notes, ask for someone else’sLeading the conversation means having an opinionDelegate effectively
How to delegate like a top level guy
Define the start point, direction and deliverables in detailLeave the outcome and the process undefinedDon’t check back unless you’re invitedSupport the outcome 100% of the time
The process
Agile process to win
“Engineers design for themselves.
Marketers write requirement tomes.
Customers don’t know what they need.”
David Tarber
Build use case to win
User is not always the customerCustomer buys itUser uses it
Focus to win
Feature-comparison is deadFewer featuresFewer options/preferencesFewer people and corporate structureFewer meetings and abstractionsFewer promises
Credits
Photoshttp://www.flickr.com/photos/eamon/509019535/http://www.flickr.com/photos/assbach/337449769http://www.flickr.com/photos/pillowhead_designs/2285627205/http://www.flickr.com/photos/7364897@N02/2334953234/http://www.flickr.com/photos/jameslines/2542260350/sizes/l/http://www.flickr.com/photos/mydogtag/3476679277/http://www.flickr.com/photos/cote/248669633/http://www.flickr.com/photos/ihtatho/627226315/
More about me:http://www.bigyahu.comhttp://www.pollenizer.com/content/alan-jones
