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2013 Marian Salzman presentation on how technology-driven, real time creativity affects various trends.
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REAL-TIMECREATIVITYMARIAN SALZMAN
2013
TECHNOLOGY-DRIVEN REAL TIME IS BLURRING STORIES OF FICTION AND NONFICTION
RAW EMOTION IN THE MEDIA STARTEDBECOMING A DRAW
THEN THE EMO TREND SPAWNED “REALITY,” STARTING IN THE U.S. AND THE NETHERLANDS
WE’VE GONE FROM GLASS HOUSES TO GOOGLE GLASS
SOCIAL MEDIA DRIVES RADICAL TRANSPARENCY AND SHOWS HOW UNREAL
“REALITY” IS
THE STRATEGIC PURPOSE OF CONTENT IS TO ATTRACT ATTENTION AND ENGAGE AUDIENCES
MASSES OF RANDOM CREATIVE CONTENT GUARANTEES A CONSTANT SUPPLY OF GOOD STUFF
MOBILE RULES
NOTE TO CONTENT CREATORS: ENGAGINGLY IMPERFECT BEATS BORINGLY PERFECT
POSITIVITY—A BREAKFROM THE BLEAK
WE HAVE BECOME OMNIVORES AT A CROWDSOURCED BUFFET OF ALL-YOU-CAN-EAT CONTENT
SOCIAL MEDIA TOOLS HAVE A MESSAGE FOR EVERYONE: “NOW YOU CAN DO THIS, TOO”
CONTENT CURATORS MAKE SENSE OF IT ALL
SELF-EXPRESSION IS A NEW IMPERATIVE
PERSONAL BRANDING WITH A NARRATIVE IS AN ESSENTIAL SKILL IN REAL-TIME CREATIVE MEDIA
VIDEO REDEFINES THE RULES
SMARTPHONE JOURNALISM MEANS PRINT, PHOTO AND VIDEO
ON THE GO
THE NEW NEWS BLENDS CITIZEN AND PROFESSIONAL CONTENT IN A RICH AND TIMELY MIX
NEW ROUTES TO CELEBRITY
YOU + ME = CO
NEWS BECOMES COLLABORATIVE AS OPEN JOURNALISM HARNESSES THE POWER OF THE WEB
THE NEWS CASCADE THROUGH MULTIPLE DEVICES IS LEAVING NEWS BROADCASTS BEHIND THE CURVE
NEWS AS A WEB-BASEDVIRAL LIFE-FORM
REAL-TIME PARTICIPATORY REPORTING
IS ON THE RISE AS THE WORLD BECOMES
A NEWSROOM
TWITTER IS THE NEWS ÜBER NEWSWIRE—FASTER THAN ALL THE REST
IN THE 24/7 NEWS CYCLE, FORGET RELEASING YOUR
BAD NEWS ON A FRIDAY AFTERNOON
PRIVACY IS AN ILLUSION—LEAKS ARE HERE TO STAY
EVEN IN THE VATICAN
21ST-CENTURY NEWS SMARTS MEANS EXPECTING LEAKS TO HAPPEN—PREEMPTIVELY
PLAYTHE LEAKS
PLEASE LEAK MY NEWS!
YOUR NEWS NEEDS YOUR CREATIVITY—MAKE IT, SHAPE IT, BE IT