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MRS MOBILE RECOMMENDER SYSTEMS

AMBITO MOBILE: APPLICAZIONI

GEOLOCALIZZAZIONE UTENTE Si parla di Context-‐‑aware recommendation

Il contesto è fondamentale: qualsiasi informazione su tutto ciò che

Gli aspetti principali sono tre: posizione

persone

risorse nelle vicinanze

Fonte: Bill Schilit -‐‑ Google Researcher dal 2006

PROXIMATE SELECTION La geolocalizzazione è fondamentale nella Proximate selection:

resi più facili da visualizzare e quindi da scegliere. Ciò comporta due variabili: Geolocalizzazione

Selezione di elementi da visualizzare

PRIVACY Collo di bottiglia Paura della violazione della privacy Perché dovrei darti i miei dati personali?

sistema che non so se effettivamente mi potrà essere utile

INDIRIZZO DI SELEZIONE Tuttavia la maggior parte delle app fa proprio affidamento sulla geolocalizzazione

data la possibilità di inserire un indirizzo attorno al quale cercare servizi ed elementi utili richiesti. Inoltre per diverse applicazioni un altro requisito fondamentale è orario

SETTORI DOMINANTI MRS

Intrattenimento

Social

Servizi

Immagini: Google play store

Rdio Spotify Sound Deezer Muze Comin Soon Cloud

Foursquare Highlight

TripAdvisor Booking SkyScanner Trivago Smart Tour

INTRATTENIMENTO: CINEMA

Coming Soon Cinema

mostrandone la programmazione, le promozioni e i film in uscita. Si basa su geolocalizzazione e orario di

Film, Cinema, Notizie, Celebrità

Aggiungere i tuoi film e cinema preferiti

Pianificare la visione di un film

INTRATTENIMENTO: CINEMA Film

Già usciti In uscita Prossimamente

Scheda Trailer HD Reputazione Genere -‐‑ Attori

Cinema Distanza Posso scegliere i km

Info utili Info cinema Bar Ristoranti Parcheggi

Android su Samsung Galaxy S3

SOCIAL NETWORK: HIGHLIGHT

Immagini: Google play store Highlight App

Highlight People Nearby Creato per scoprire le persone interessanti intorno a te. Si basa sulla geolocalizzazione e sugli interessi

Funziona in background, raccoglie info sulle persone in zona e notifica se ci sono amici o persone con interessi in comune, in

altri.

SOCIAL NETWORK: HIGHLIGHT Conserva in una timeline nella tua zona durante la giornata. Possibilità di salvare persone nei preferiti e di vedere i loro cambiamenti

LOGIN: Facebook, Linked in ( in corso per Google + )


SERVIZI: TURISMO

È il settore più in crescita ed espansione per lo sviluppo di MRS.

I viaggiatori hanno specifiche esigenze di informazione, personali e personalizzabili che rendono questo dominio una scelta naturale dove fornire context-‐‑aware content su richiesta.

Beni culturali

Siti archeologici

Musei

Visite guidate

Immagini: Google play store World Tourism App

TURISMO: TRIPADVISOR

Fonte: TripAdvisor.it

TripAdvisor -‐‑ 2000 Nasce come comunità dove gli utenti possono recensire gli hotel dove soggiornano, creando così una grande guida turistica delle principali località del mondo.

Si è ormai trasformato in un social network di viaggiatori, che si scambiano foto, impressioni e recensioni su hotel, ristoranti e attrazioni turistiche. 20 milioni di iscritti 260 milioni di visitatori al mese 150 milioni di recensioni e opinioni

TURISMO: TRIPADVISOR geolocalizzazione

prenotare gli hotel

Possibilità di filtrare ed ordinare contenuti in base alle proprie esigenze


TRIPADVISOR: PROBLEMI Non per tutti i servizi è possibile

HOTEL RISTORANTI


Lo zoom della mappa con i punti di interesse in zona non è regolabile

TURISMO: BOOKING

Fonte: Booking.it

Booking -‐‑ 1996 Portale di prenotazioni online esclusivamente dedicato a hotel e altre strutture di alloggiamento turistiche.

Oltre 650.000 pernottamenti ogni giorno

30 milioni di accessi unici al mese

Disponibile in più di 40 lingue

Offre oltre 465 mila strutture in 201 paesi

TURISMO: BOOKING


Vantaggi: offre una ricerca più avanzata rispetto a TripAdvisor, permettendo una filtrazione dei contenuti più sottile e una specificità maggiore.

TURISMO: BOOKING


Svantaggi: non offre possibili punti di interesse nella zona in cui si

altro servizio.

ESPERIMENTO PRATICO

2007

In collaborazione con Siemens European Innovation Center (EMIC), la città di Goerlitz e il Fraunhofer Institute

Turisti con una applicazione mobile

MRS con personalizzazione del tour e presentazione contenuti su richiesta

Turisti tracciati via GPS

Mezzi di informazione tradizionali ( mappa e guide turistiche )

421 turisti età media: 54 anni

RISULTATI

Le applicazioni mobile sono state pienamente apprezzate e hanno garantito un livelo di esperienza molto simile a quello dovuto ad una guida tradizionale. Sono risultate usabili e facili da usare.

4 h 1 ½ h

2 min per monumento 4 min per monumento

FACEBOOK -‐‑ ADS Facebook Can Now Deliver Ads to Almost Any App

Articolo: Wired -‐‑ 30 Aprile 2014 -‐‑ http://www.wired.com/2014/04/facebook-‐‑f8-‐‑keynote

Facebook will now deliver closely targeted ads to practically any smartphone app, after unveiling a mobile ad network to help you monetize in a serious way on mobile.

FACEBOOK -‐‑ ADS Facebook Audience Network, the new ad network connects one million ads with mobile apps developed by any independent third party.

Articolo: http://www.wired.com/2014/04/facebook-‐‑f8-‐‑keynote

Ads are unobtrusive, based on the deep library of information about hundreds of millions of people across the globe: likes, interests, online activity, offline physical movements, demographics, and even grocery shopping habits

Grazie

Technology

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