L’abitare nell’era digitaletra sostenibilità e socialitàFabio Carnevale Maffè

Utente

TecnologiaRisorse

I principalielementi

Designed by Experientia®

Come è possibile migliorare la qualità della vita

gestendo il consumo delle nostre risorse?

Come gli strumenti tecnologici possone rendere possibile dei cambiamenti comportamentali?

Come noi individualmente stiamo cambiando?E come potremmo cambiare?

I principalielementi

Utente

TecnologiaRisorse

Designed by Experientia®

Design BuildDiscovery

Detailed  design  

Release  of  strong  

product/service  experiences

Development  

Interac8on

Visual

Front  end  dev

Back  end  dev

InsightsBrief

Prototype

Concept  design

Tes8ng

Findings

Tes8ng

Opportunity  m

ap

Revised  Prototype/s

Tes8ng

Refinement

Research  

The process

Designed by Experientia®

Userresearch

Discovery Insights

Brief

Prototype

Concept  design

Tes8ng

Findings

Opportunity  m

ap

Revised  Prototype/s

The process

Conceptideation

Usertesting

Designed by Experientia®

• UCD methods ensure that the service is based on people's mental models, rather than technological implementation models.

• This means that people will intuitively understand how the service operates.

UserCenteredDesign

Designed by Experientia®

Designed by Experientia®

Sharing

Field observationsContextual interviewsMystery shoppingDiariesVisual storiesPersona developmentCard sorting

Shaping

IdeationBrain & bodystormingConcept developmentScenario designParticipatory designInteraction designIndustrial designPrototyping

Evaluating

Heuristic evaluationScenario testing Usability testingPre-launch analysisPost-implementation assessment

Understanding people focuses on

sharing, shaping and evaluating experiences

7

Researchtechniques

Socialhousing

Prosumers Collaborativeconsumption

The user The services The house

Trends

Designed by Experientia®

Sustainable urban development, Finland

Low2no

Designed by Experientia®

Low carbon living As part of a team made up of

international engineering and planning firm Arup (London) and architectural firm Sauerbruch Hutton (Berlin), Experientia won an international competition to develop a building block in the city of Helsinki, Finland, which will have low or no carbon emissions.

Integrated approach to energy efficiency with high architectural, spatial and social values and constructed with sustainable materials, methods & operations.

Jätkäsaari covers a plan area of 100 hectares of mixed-use development and infrastructure and will house circa 16,000

inhabitants and 6,000 new jobs. www.low2no.org

2010 —

Low2No

10

Clients

Sitra, Finnish Innovation Fund

SRV, developer

VVO, housing agency

Time frame

2009 Competition, 1st prize

2010–11 design phase

2013 Completion

Location

Jätkäsaari, Helsinki, Finland

23,000 m2 residential

6,000 m2 office & incubator

1,600 m2 retail and services

Designed by Experientia®

Title

Create value through innovative processes Experientia is responsible for the workstream “Low carbon lifestyles - enabling behavioral change”, designing energy demand management solutions such as advanced smart meters, mobile applications and services as well as designing and coordinating “mixed use”service offerings.

Participatory design processes with stakeholders, local entrepreneurs and future residents ensure the fit within the Finnish culture.

Low2No2010 —

11

Our approach

Ethnographic research

User & stakeholder interviews

Personas & scenarios

Concept design

Participatory design workshops

Prototype development

Strategic communications

Our deliverables

Research analysis

Behavioral change models

Personas & scenarios

Concept development

Interactive prototypes

Designed by Experientia®

Low2No

Advanced smart meters. Low2No concept prototype

is a holistic, people-centred, advanced smart meter.

We have envisioned an empowering smart meter that tracks personal carbon footprint, offers handy tips to reduce it and connects people to a like-minded community.

User requirements:

è Provide contextual realtime feedback

è Analyse personal consumption (energy, water, waste...)

è Incentivize reduced consumption through social reward systems

è Integrate controls - holistic approach

è Design intuitive and meaningful interface controls

2010 —

12

≈

Torino, Regione Piemonte

Stories

Designed by Experientia® 16

Engaging citizens in energy consumption

Experientia developed together with Telecom Italia, Ismb, Polito and Csp a feasibility study on energy monitoring mobile service.

Based on indepth user research carried out in Turin, we developed a prototype for a mobile application that can engage the user on monitoring and compare energy consumption with the users.

Clients

Regione Piemonte

Time frame

2011-2012

Location

Turin, Italy

Stories

Designed by Experientia® 17

Stories

Designed by Experientia®

On going projects

activebrowsing

undirected

Ambient awareness

Suggestions

Mobile tracking(Shadowing thru mobile)

Food & shopping

Transportation

Check and act

Common facilitieschecking & booking

Phone No°

SNS basedtip sharing

I tryed and Liked it!"I tried" and/or "Like" feedback on given tips.

Availability of shared facilities, general info, updates, news, etc.

What's worst?Immediately see and understand which devices/activities are consuming more energy than the community average or compared to ideal level.

Customised tips on energy reductionIn case of exceptionally high consumption, 1 or 2 speci!c device may be suggested instead of a generic advice.

Transport info sharingEasily share transport info (speci!c directions from A to B) via SMS, email, etc.

Tip boxUseful and interesting "tip of the day" or ability to browse di"erent tips (As a part of the application).

How much does it worth?By trying out the presented tip (e.g. by switching o" stand-by electricity from within the app), the projected saving dynamically changes and gives you a better sense of the e"ect.

Meaningful backgroundSubtle background colour change indicating your energy consumption performance. This can be a "trigger" for you to take notice and check further details.

Informative wallpaperGraphically pleasing and informative wallpaper which tells story (information) about low carbon food choices, etc.

My energy historySee your energy consumptions based on time.

Popularity indication

Tips tailored to youProvide speci!c tips based on recorded behaviour/activity patterns.

Healthy grocery listExtra low2no food (e.g. Vegetables and fruits) item is added to your shopping list based on the number and types of items already added.

Food scannerScanning food for accounting purpose which also provides info on low-carb products.

Mixed transport routeBased on your lifestyle (recognised manually and automatically) routes with mixed transport means are suggested.(e.g. Tram + Shared bike)

Transport infoSuper customised and immediate transport info.

Personalised transport infoApp that immediately tells you how long before the next bus/tram/train comes together with expected

Contextual transport infoAn interactive map that helps you quickly judge if you should wait and take

Sustainable pathsWalking/commuting paths with combination of di"erent transports and Low2No discovery elements.

Common saunaorganiserCheck common sauna status, book for private use, etc.

Remote control- Appliances- Lighting- Sauna

Distant checking- Appliances- Home security (front door, windows, etc.)- Food availability (in your fridge)

SMSGet information and tips on your phone through SMS.

Car-sharing availability.Car availability and near-by locations.

Recipe suggestions Recipe suggestions based on your items and low2no goods.

What's good on my path?Discounts, food

Best timing for saunaBest timing for sauna preparation to eliminate excess heating time.

Low2No

My home

Requests for sharingPosting and receiving requests for sharing washing cycles.

Opportunity areas

Designed by Experientia® 20

Private Sphere

è Transparency with the utility suppliers

è Information about home systems

è Learnings on household smart appliances

è Minimal living space

Public sphere

è Link behavioral change with the formation of new residential communities

è Unappealing neighborhood services

è Community reclaiming of unused public and private spaces

Opportunityareas

Torino (HQ)Via Cesare Battisti 1510123 TorinoItaly

T +39 011 812 9687F +39 011 813 4121 info@experientia.comwww.experientia.com

Experientia s.r.l.