Reporting with social media

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These are slides for a workshop on reporting with social media for Everyday Health.

Text of Reporting with social media

  • Reporting with social media Steve Buttry Everyday Health June 8, 2012
  • Read more about it @stevebuttry
  • Whats your social strategy?
  • Great for promotion, but also Great for reporting Find story ideas Crowdsource Join the conversation (reply, retweet, ask questions)
  • Many more users Great for breaking Much info private news Tougher to search Great real-time Not as immediate search (less frequent Engagement not as updates) intrusive Engage, dont Hashtags help w/ intrude search, conversation
  • Personal vs. professional use Separate accounts OK but not necessary Always behave professionally, even on private accounts Be personable on pro accounts Presume boss will see all posts Dont bore pro audience
  • Connect w/ sources (balance, disclosure?) Check pages of agencies, people on beat Crowdsourcing (ask on their pages as well as yours) Look for people in the news Ask for permission to use photos
  • Create group around topic on your beat Create page for topic or story
  • Options for journalists: Use personal FB account, all or most public Journalist page Personal account, enable subscriptions (decide which updates are public)
  • Why use Twitter? It can save you time It extends your reach Its an engaging, conversational tool Its great for connecting with people who experience stories you write about
  • Bookmark this page!/search-advanced
  • Vetting tweeps, verifying info Check full Twitter stream, profile Connect on phone, in person Check location (not 100% reliable) Others verifying? Clusters, not echos Photos? Other sources, other tweeps Ask, How do you know that?
  • Say what you dont know
  • More on verification Craig Silverman tips: ple_rules_for_doing_a.php Mandy Jenkins tips: detection-for-journalists/
  • Routine Twitter use Follow people interested in your topic(replies, retweets, check followers) Join topical conversation Master Twitter search (advanced) Find & promote topical #hashtags (#prostate #cancer) Use Twitter routinely on your beat
  • Crowdsource
  • Crowdsource
  • Use other social tools, too
  • Growing swiftly Users share (pin, re-pin) visual content 80% of users are women Heavy use for food, fashion, travel Embeddable How might you use?
  • Do agencies on beat post photos? Search for keywords, photos Invite people to contribute photos on news stories Connect w/ people posting photos Seek permission (check conditions) Give credit
  • Do agencies, people on beat use? Watch for public videos getting attention (will often see links, mentions on Twitter) Embed in stories, blogs
  • Mayor is great source about an org or venue (employee or customer) See who has checked in for event or breaking news story Tips might provide questions for stories Break story w/ Foursquare shout
  • Connect with sources Find new sources through connections, groups Discussions help find experts Check updates, slides, travel Search by location & keyword
  • Important for search Find sources Follow sources in Circles Follow beat topics in Sparks Interview by video Hangouts
  • Niche tools
  • Social fame is fleeting
  • Time management Integrate social media into reporting, writing & editing processes Use lists, TweetDeck, HootSuite to organize the chaos You can tweet & read tweets quickly Invest some time Decide whats not important
  • Ethical considerations How do you identify yourself? Ask skeptical questions Seek verification Say what you dont know Ask question, repeat rumor w/ questions, if at all Correct quickly
  • Read more about it @stevebuttry