Responsive emails for marketers

© Copyright 2013 Grazitti Interactive © Copyright 2013 Grazitti Interactive

Alok Ramsisaria CEO, Grazitti Interactive [email protected] +1 650 641 1754

Responsive Emails for Smart Marketers


Responsive Email Marketing has helped Marketing Directors, Managers and Product Owners increase their email conversion rates. Here’s what you need to know: What is Responsive Email Marketing? Why you need Responsive Emails? Designing Responsive Emails? Examples of Responsive mailers How Decker’s Improved Email CTR by 10%

Since 2011, Mobile Email Conversion has increased by 330%


What is Responsive Email Marketing Responsive Email Design enables you to use a single email design for mobile, tablet, and PC versions. Using the media type variable in email coding, email clients render different versions of the email, depending on the device on which they are opened.


Why you need Responsive Emails? 79% use their Smartphone for reading email, a higher percentage than

those who used it for making calls.

Source: Email Marketing Industry Census


Why you need Responsive Emails? By end of 2013, 50% emails will be opened over mobile devices and tablets.



Why you need Responsive Emails? 69.7% poorly visible email are immediately deleted, as per Consumer Views

of Email Marketing.



Convinced? Here’s how you can get Mobile-friendly emails


Designing Responsive Emails

Use a grid system for alignment and proportion



Create a single column design for easy readability


Designing Responsive Emails Use readable fonts (at least 14px) to create impact



Insert touch-friendly buttons to increase CTA %.



Simplify User Navigation to improve conversion.



Prefer high contrast colors for creating an long-lasting impression


Case Study: Deckers got 10% higher CTR Footwear manufacturer, Deckers, found 65% of their subscribers opened

promotion emails on their mobile devices. The marketing team revamped their email designs for mobile device

optimization, improving user engagement. With responsive mailers, Deckers achieved 10% Higher Click Through Rate

from email campaigns

Source: www.litmus.com


Examples of Responsive Mailers – 1

• Small Font Size • Less Prominent Call to action Links


Examples of Responsive Mailers – 2

• Small Font Size • Less Prominent Call to action Links


Grazitti Email Marketing Services

At Grazitti Interactive, we provide responsive & completely personalized email marketing services. Let us help you create an email marketing strategy that will help you boost prospect engagement and conversion rates.

Our service includes: Responsive Email Marketing Templates Email Template Designing Services Contact Management and List Segmentation High email inbox deliverability In-depth reporting & Real-time tracking Easy integration with your applications

Technology

Responsive emails for marketers