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Hvad er web 2.0 og sociale medier? -cwb

Session2 hvadersocialemedier 23-02-2012

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Page 1: Session2 hvadersocialemedier 23-02-2012

Hvad er web 2.0 og sociale medier?

-cwb

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Kritik

‣ Troværdighed

‣ John Seigenthaler/Brian Chase-sagen

‣ Forretningsmodel

‣ Tim Berners-Lee

‣ konceptuel

‣ teknologisk

‣ “The “2.0-ness” is not something new, but rather a fuller realization of the true potential of the web platform”

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O’Reillys syv principper

1.The Web as Platform

2.Harnessing Collective Intelligence

3.Data is the Next Intel Inside

4.End of Software Release Cycle

5.Lightweight Programming Models

6.Software Above the Level of a Single Device

7.Rich User Experiences

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O’Reilly - eksempler

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David Hirsch https://www.edumedia.dk/#?PageType=Asset&ID=739

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compact definition? [O’Reilly]

I said I'm not fond of definitions, but I woke up this morning with the start of one in my head: Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html

http://www.youtube.com/watch?v=3zJqihkLcGc

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http://www.cluetrain.com/book/95-theses.html

# Markets are conversations.# Markets consist of human beings, not demographic sectors.# Conversations among human beings sound human. They are conducted in a human voice.# Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.# People recognize each other as such from the sound of this voice.# The Internet is enabling conversations among human beings that were simply not possible in the era of mass media

Cluetrain Manifesto, 1999

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Tags

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RSS

‣ Really Simple Syndication

‣ Rich Site Summary

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long tail Chris Anderson, Wired, 2004

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Yahoo 1999

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Google 1999

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mahalo.com