Smartwatches:  Living  Up  to  the  Hype?  

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20%  35%  

46%  

Who’s  Wearing  Watches?  

Source:  CompTIA  |  Base:  500  U.S.  consumers  

Frequently/  Occasionally  

Every  Day   Never  

The  first  challenge  for  smartwatches  is  the  

addressable  market.  At  first  glance,  these  

devices  will  either  have  to  convince  half  of  the  popula8on  to  start  wearing  watches  or  resonate  with  a  large  

percentage  of  the  group  that  currently  wears  

watches.    

Likelihood  for  Considering  a  Smartwatch  Purchase  

5%  

10%  

9%  

36%  

40%  

Extremely  Likely  

Somewhat  Likely  

Neutral  

Not  Very  Likely  

Not  At  All  Likely  

Unfortunately,  neither  scenario  seems  very  likely.  Even  

considering  all  brands  and  prices,  there  does  not  appear  to  be  a  high  

intent*  to  purchase.  

Source:  CompTIA  |  Base:  500  U.S.  consumers  

*Note:  this  survey  was  designed  to  get  a  quick  read  on  ini8al  impressions  of  the  smartwatch  concept.  Variables  such  as  price  were  inten8onally  omi]ed  from  the  survey.  As  consumers  learn  more  about  smartwatches,  opinions  and  purchase  intent  will  inevitably  change  over  8me.    

22%  

18%  

15%  12%  

Malware  

Health  Tracking  

No8fica8ons  

Text/Email  

Phone  calls  

15%  

15%  

Naviga8on  

Customiza8on  

Adding  to  the  challenging  outlook,  

people  do  not  currently  see  a  “killer  app”  for  smartwatches.  

None  of    the  above  

56%  

Source:  CompTIA  |  Base:  500  U.S.  consumers  

The  long-­‐term  prospects  for  smartwatches  seem  shaky,  but  that  has  been  the  case  with  many  other  

technologies.  Time  will  tell  if  these  devices  reach  mass  adop8on  or  simply  become  one  piece  of  some  vendors’  

broader  strategy  for  the  Internet  of  Things