RTL Belgium – Bruno RenkinSocial TV – CONNECT

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Social TV – CONNECT

RTL Belgium Social TV – Devices

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Available on Tablets, Smartphones & desktops

RTL BelgiumSocial TV – OS

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Available on iOS & Android

RTL BelgiumSocial TV – Content Formats

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Interviews, videos, detailed weather, recipes, multi-cam…

RTL BelgiumSocial TV – Social Networks

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Social networks: moderated Twitter feed, FB + CIL

RTL BelgiumSocial TV – Interactivity

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Interactions: Chose end (H5-0), Buzzer + voting (Got Talent), Polls (News), Quiz (Farmer), Gamification (Idol, Top Chef)…

RTL Belgium Social TV – Advertizing

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Connect Ad format – Live trigger + Fingerprint

Showbox

Overlayer

Timeline

RTL BelgiumSocial TV – Advertizing

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Connect Ad format – Micro-site

RTL BelgiumSocial TV – Statistics

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Statistics 2013

- X50.000 installed Apps- X0.000 to XX.000 new user / month - X5.000 to XX.000 active user / month - X0.000 to XX5.000 sessions / month

- X30.000 New SSO accounts created (Total X30.000)

RTL BelgiumSocial TV – Statistics

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Statistics 2013 (apps only)

- On average XX.500 Active Users / Day- When Connect : XX.200 (Av)- Got Talent : XX.100 (XX,5% TV

audience)- Top Chef: XX.400

- Connect leads to 50% to 230% uplift

RTL BelgiumSocial TV – Statistics

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TV Driven

January February March April May June July August September October November0

50000

100000

150000

200000

250000

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000Belgium’s Got talent

RTL BelgiumSocial TV – Statistics

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iOS 65% - Android 35%

SessionsXX0.000 / monthiPad / Mini / iPhone : 40 / 10 / 50Wi-Fi: 75%M / W: 50 - 50

SessionsXX5.000 / monthTab / Phab / Phone : 35 / 15 / 45Wi-Fi: 85%M / W: 52 - 48

RTL BelgiumSocial TV - Technology

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Overview of Technology Platform

• Dedicate Native Apps• Amazon EC2, S3, RDS (MySQL), Route53• XML feed + HTML5 RD Webviews (trivia, quiz…) • 3rd Party teams

RTL BelgiumSocial TV - Technology

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Experience & Learnings

• Development Processes: long, iterative-> Native + Webviews

• Testing: time-consuming, painful Scalability: uneasy, costly• Monitoring / Reporting: difficult

RTL BelgiumSocial TV - Technology

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Technology / Challenges

• TV integration (tech + culture)• Meaningful Analytics• Devices fragmentation• Legacy (app vs. web)• Truly immersive / complementary content• Resource intensive

RTL Belgium Social TV - Technology

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Snap!

Share on Facebook, Twitter or by Mail short clips (45’) from live linear TV

RTL Belgium Social TV - Technology

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Thank you!

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CONNECTTHANK YOU FOR YOUR ATTENTION