Making Social Media Relevant

May 2011

Social Media Isn’t the Great Thing Since Sliced Bread

So Why is Everyone So Excited?

The Benefits of Social Media(psst: it’s all about the consumer)

660 million registered users

200 million users

Delivering 2B streams/day,

100 million members

Just the Facts, Ma’am

17 million Facebook members

3 million Twitter users

17 million YouTube users

57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month

17 Million Canadians…..

….are in the workforce

….have a pension plan

….own life insurance

….have access to recycling

….use wireless services

….have a passport

….filed their taxes online in 2008

Strongest growth

Everyone “Doing” Social Media

Conversations Engagement

Relationships Authenticity

Transparency

The Novelty’s Over…….

It’s All About Social Relevance

So How Do You Get Started with Social Media?

The Importance of Listening

“It’s simply the act of plugging in and listening to what people that are important or potentially important to your business are doing and saying in all of the social networks they participate in.” -John Jantsch(ducttapemarketing.com)

Listening/Monitoring Tools

Strategy

Why Social Media…..Versus Something Else?

What Are Your Goals?

Who’s the Target Audience?

The Competition

Tactics

Who/Who

Who/Who

What

Who/Who

WhatHow

Don’t Forget About Content

How to Define Success?

Success Can Be…..

- Insight and information- Domain expertise- Powerful content “engine” - Google loves blogs

Why ?

• Easy and quick• Real-time Conversations• Multiple purposes• Great listening tool

Why Twitter?

Everyone Loves Videos

Great 1-2 Punch with a Web Site

Great Way to Build A Community

Deliver Engaging Content

- Visibility- Improved connected-ness- Research- Recruitment/Job Searches- Business Development/Sales

Why ?

Your Profile

LBS, Anyone?

WHO HAS EMBRACED SOCIAL RELEVANCE?

Key Takeaways

Walk Before You Run

Cross Pollinate