taxi driver Get$you$from$A$to$B.$

Stanford$Venture$Lab$Technology$Entrepreneurship$Autumn$2012$

Alfredo,$Christoph,$Daniel,$Gustavo,$KonstanFn,$Xavi$$

A simple travel plan: !  Car from Stanford to SFO !  Park car at SFO !  airline from SFO to LAX. !  Pick up a taxi from LAX !  Arrive at Malibu. !  Spend a weekend. !  Take a bus shuttle to LAX. !  Fly from LAX to SFO. !  Pick the car and drive home

The$pain$of$travel$planning.$

Tired$of$finding$a$free$parking$lot.$

Image:$hLp://www.makingthishome.com/2009/04/17/howRtoRmakeRmallRvisitsRgreener/$

Image:$hLp://ellefrostegard.blogspot.de/2010/12/lonliestRpradaRstoreRinRworldRifRyoure.html$

Your$are$in$the$middle$of$nowhere.$Next$taxi,$please?$

Introducing"

taxi driver Travel made easy."Wherever you are."

7 days. 24h."

Travel$made$easy$

Pick$your$Smartphone$ Select$route.$ Done.$

We$combine$travel$opFons$

Idea$

•  Customer$books$from$A$to$B.$$•  We$book$all$transportaFon$services$in$the$middle.$$

•  Our$mobile$app$is$used$to$adapt$to$delays$automaFcally.$$

•  Booked$taxi$drivers$are$informed.$It$will$be$a$connected$drive$experience.$

How$it$works$on$our$side$Travel$opFons:$•  professional$drivers$•  hobby$drivers$$•  autonomous$cars$•  car$sharing$(selfRdriving)$•  rental$car$(selfRdriving)$•  train$services$•  airplane$services$•  bus$services$•  bikes$

So]ware:$•  Combine$different$travel$opFons$•  One$booking$for$the$customer$•  Customer$pays$to$us,$we$pay$all$

service$providers.$$•  We$also$automaFcally$detect$delay$

in$transportaFon$via$customer$mobile$phone.$$

•  In$case$of$a$delay$we$inform$customer$and$all$booked$services$providers$on$the$road.$$

Market$

•  We$will$focus$on$US$travel$market$(in$US$$Million)$

Travel'Sectors'

2001' Share' 2004' Share' %Change'

Leisure$ $117,650$ 56,3%$ $130,050$ 57,4%$ +10,5%$

Corporate$ $91,450$ 43,7%$ $96,450$ 42,6%$ +5,5%$

Total$ $209,100$ 100%$ $226,500$ 100%$ +8,3%$

Source:$hLp://govinfo.library.unt.edu/ncecic/hearings/PCWITravelMarketAnalysis.pdf$

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Prototyping$$Results$

hLp://www.solarnavigator.net/inventors/inventor_images/Alec_Issigonis_Mini_car_prototype_sketch.jpg$

3$Step$Approach$

We$did$the$assignment$in$3$steps$1.  Group$adapFon:$Refine$model$within$team$2.  Build$prototype$3.  Face$2$Face$Interviews$4.  Group$adapFon:$Refine$model$within$team$

Group$AdapFons$$•  Renamed$group$name$from$“car$sharing$with$autonomous$cars”$to$“autonomous$taxi”$to$“taxi$driver”$

•  A$more$precise$name$integrated$two$different$business$models$

•  Used$the$various$backgrounds$to$clear$out$main$issues$before$customer$feedback$

•  Started$building$a$clickRprototype$•  Result$of$prototype$and$F2F$interviews$formed$our$current$business$model$

Prototype$available$at$hLp://goo.gl/TNlwP$

Open$our$app$ Select$Menu$ Select$route$ Select$Fme$ Confirm$&$Pickup$

The$QuesFons$for$F2F$MeeFngs$1.$Age$group$(<18,$18R65,$>65)$2.$Sex$3.$Do$you$think$car$sharing$will$play$an$important$role$in$the$future$mobility$market?$4.$Give$our$"autonomous$taxi$sharing"$service$a$grade$(between$0$and$5)$with$respect$to:$$$$$R$Newness$$$$$R$Performance$$$$$R$CustomizaFon$$$$$R$Brand/status$$$$$R$Price$$$$$R$Cost$reducFon$$$$$R$Risk$reducFon$$$$$R$Accessibility$$$$$R$Convenience/usability$5.$What$is$your$value$preposiFon$taken$into$consideraFon$your$customer$needs?$6.$Do$you$see$any$strong$network$effects$when$using$our$service?$7.$Are$you$saFsfied$with$our$service$–$please$grade$us$on$a$scale$from$0$to$5?$8.$Are$subsFtute$products/services$available$you$have$already$used?$If$yes,$which$one?$9.$Are$our$compeFtors$threading$to$offer$beLer$price$or$value?$10.$Which$addiFonal$customer$needs$could$we$saFsfy?$11.$What$complements/extensions$of$the$value$preposiFon$are$possible?$12.$Why$do$you$think$this$is$a$great$idea?$

FaceRtoRFace$Interviews$Results$with$7$colleagues$R$4$female$and$3$male,$all$of$them$30$to$45$years$old$and$with$technical$or$business$background$

1.  Future$relevance$of$car$sharing$services$is$high$due$to$posiFve$environmental$impacts,$fix$costs$reducFon$for$car$owners$as$well$as$limited$parking$space$in$the$ciFes.$Car$sharing$is$also$very$useful$for$people$which$don't$own$a$car.$However$for$owners$of$luxury$class$cars$is$car$sharing$not$aLracFve$at$all.$

2.  Our$idea$is$not$very$innovaFve,$because$there$are$many$quite$similar$services.$That$means$we$have$to$focus$on$the$newness$of$our$business$model$

3.  The$performance$was$graded$from$0$to$5$R$here$is$important$to$offer$a$flexible$app,$e.g.$customer$selecFon$of$what$informaFon$has$to$be$shown$etc.$

4.  Cost$reducFon$was$graded$for$3$to$5$due$to$the$high$potenFal.$

5.  Important$value$preposiFon$was$defined$as$follows:$reliability,$availability,$price$(compared$to$taxi,$official$transportaFon$etc.),$safety$(e.g.$for$women)$as$well$as$short$waiFng$Fme.$These$are$at$the$same$Fme$the$addiFonal$customer$needs$to$be$saFsfied.$

6.  All$persons$agreed$on$the$high$potenFal$of$social$networks$effects$like$favorite$"taxi$driver"$etc.$

7.  AddiFonal$aspects$to$be$considered$are:$weekend$use$of$the$service,$focus$on$a$specific$customer$segment$at$least$at$the$beginning,$conservaFon$of$the$"taxi$drivers"$as$next$possible$customer$group,$consideraFon$of$traffic$jam,$focus$on$regions$with$bad$quality$of$official$transportaFon,$offer$addiFonal$informaFon$like$possible$route,$price,$car$details$etc.$when$order$a$taxi.$

Support$us$with$your$feedback$

hLps://docs.google.com/spreadsheet/viewform?formkey=dHBXaElFTzVpLWpHX2RPUTk5RWpQZEE6MQ#gid=0$$

Next$Milestones$

•  create$more$detailed$prototype$•  prototype$booking$of$mulFple$services$•  prototype$social$network$effect$•  find$sweet$spot$to$compete$against$current$car$sharing$/$taxi$services$