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Overview of Marketing 2.0 using social media delivered to Tech Data European Marketing Directors.
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Marketing 2.0
Bernie Borges – Find and ConvertJune 17, 2009
Copyright 2007 - 2009 Find and Convert2
Bernie Borges: Founder & CEO, Find and Convert
20 + Years Marketing & Sales Inbound Marketing Strategist Blogger/Writer/Author/Speaker Podcaster Search Engine Optimization Pay-per-Click Advertising Management Visitor Conversion Strategies Social Media Strategist
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Why Marketing 1.0 Isn’t as Effective Anymore Marketing 2.0 What is Inbound Marketing? Tools & Platforms Results in Motion
Discussion Topics
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Why Marketing 1.0 Isn’t as Effective Anymore
Outbound Marketing Telemarketing Email Marketing Direct Mail Print Tradeshows TV/Radio
Inbound Marketing SEO/PPC Blogging Social Networking RSS Enabled Content Video/Photos Twitter Slideshare
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Why Marketing 1.0 Isn’t as Effective Anymore
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Inbound Marketing
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The Buyer is in Control Not the Seller!
http://www.youtube.com/watch?v=heSudg-tfIk
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Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
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Inbound Marketing: Think Like a Publisher!
Think Content!• Blogs• Newsletters• White Papers• e-books• Podcasts• Videos• Photos• Presentations
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SEO: Get Found Organically
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SEO: Get Found Organically
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SEO: Get Found Organically
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SEO: Get Found Organically
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What is Social Media?
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Social Media Platforms
Share
Publish Network
digg
StumbleUpon
Del.icio.us
Blogs
YouTube
Flickr
MySpace
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Developing a Marketing 2.0 Strategy
Begin with Research• Where does your customer “hang out?”• Search on the social web• Go there, engage them, give great content!
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Social Media Tools and Platforms
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….Tech Data
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Results in Motion….CISCO
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Results in Motion….CISCO
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Results in Motion….CISCO
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Results in Motion….CISCO
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Results in Motion….CISCO
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Results in Motion….CISCO
http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html
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Results in Motion….HP
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Results in Motion….HP
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Results in Motion….HP
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Results in Motion….IBM
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Results in Motion….IBM
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Results in Motion….Intel
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Results in Motion….Xerox
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Results in Motion….Lenovo
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Results in Motion….Epson
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Marketing 2.0 Staffing Implications
There are many…• Do they get it?• Who likes to write?• Introverts? Extrovert?• Staff re-allocation?• Time commitment?• Test, test, test…
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Think like a publisher Focus on building relationships Engage, Listen, Act Consider Proper Staff Allocation Experiment & Be Patient Measure
• Traffic, buzz, brand, sales cycles, referrals, etc.
Marketing 2.0 Actions & Take-Aways
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Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
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Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
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Connect with Bernie Borges…
Email: [email protected]
Website: http://www.findandconvert.com/
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/
