Territoires connectés pour touristes connectés : à nous de jouer !

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Territoires connects pour touristes connects

A nous de jouer !

Le web nest plus une rvolution.

Depuis plusieurs annes, la prsence sur le web est un incontournable dans le tourisme.

En 2011 : 67% des Franais utilisent Internet pour s'informer sur leur destination. Selon un sondage Ipsos ralis pour le ministre de l'Economie 2011 (lire sur 20minutes)

En 2014 : 71% des Franais partis, ont consult Internet pour prparer leurs sjours soit 23,2 millions de Franais de 15 ans et + (baromtre 2015 du Cabinet Raffour Interactif )

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Le vertige des chiffres !

55 millions dinternautes en France en 201532 millions de franais sur Facebook94% de part de march pour Google en FranceTripadvisor : une communaut hyperactive de 125 millions d'avis (et 260 millions de visiteurs uniques par mois dans le monde)

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#Comportements

READ PLEASE!Before you open this template be sure that you have installed these fonts:

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Les phases dusage en amontPour la transaction en ligne

LA RECHERCHEO vais-je aller ?Quel prix payer ?

PrparationLA CONSIDERATIONQue faire ?Que voir ?

ComparaisonLACHAT EN LIGNERservationAchat en ligne

Transaction

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Les phases dusage gnrales : avant, pendant et aprs.Comportement du touriste

RECHERCHEAVANTO vais-je aller ?Quel prix payer ?

Prparation du sjour : Informations, prix, ComparaisonENVIRONNEMENTPENDANTQue faire ?Que voir ?

Pendant le sjour : Lieux, restaurants, musesAVISAPRESEtait-ce bien ?Quel est mon avis ?

Aprs le sjour : partage, avis, conseil

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Quelle communication aujourdhui ?

Pouvoir sadapter aux nouveaux usages et modes de consommation, notamment mobile, le secteur du tourisme, doit sadapter.

Stratgie numriqueInternet de sjourSite de destination ou application numriqueWifi territorialBilletterie en ligneGRC / CRMVeille et e-rputation

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Rgles du jeuNous sommes l pour rflchir collectivementNous avons tous des choses direNous avons tous des ides pour amliorer des choses

Nous avons tous la mme illustration comme point de dpart

On tourne sur les tables, on recentre les propos, on collecte les ides

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Noter toutesvos idesAvantPendantAprsRle de chacunFidlisationAvisRclamations

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Les nouvelles communications permettent galement de suivre les tendances dusages.

Le baromtre Tripadvisor donne quelques pistes et repres pour anticiper les comportements de 2016.

Analyse des 4 tendances importantes de ce baromtre.

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Tendance 1 tre prsent & Disponible

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tre prsent & DisponibleAvoir un site, tre connect et tre prsent sur la toile. Faire parler de votre tablissement, tre prsent sur les communauts majeures.Soyez disponible pour inviter vos clients satisfaits le faire savoir !

#BesoinDeContact #AimezVosClients

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Tendance 2 Du nouveau & De lauthentique

READ PLEASE!Before you open this template be sure that you have installed these fonts:

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All fonts are free for use in commercial projects!If you have any problems with this presentation, please contact with me from this page: http://graphicriver.net/user/Bandidos?ref=bandidos

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Du nouveau & de lauthentiqueBien que le prix reste un facteur dclencheur dachat, le voyageur veut dcouvrir de nouveaux endroits, apprendre et essayer de nouvelles choses. Crez de nouvelles offres, apportez de lauthentique.

#NeVousReposezPasSurVosAcquis #ChaqueClientEstUnique

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Tendance 3 Du Confort & de la Connexion

READ PLEASE!Before you open this template be sure that you have installed these fonts:

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Du confort & de la connexionBouilloire dans la chambre, wi-fi trs haut dbit, service de chambre... la gnration Y veut tout !Proposez des bons services, une bonne connexion et le confort.

#SansAugmenterLesPrix #EtAvecLeSourire

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Tendance 4 Des prix & de la Rentabilit

READ PLEASE!Before you open this template be sure that you have installed these fonts:

OpenSans-Light.ttf from: http://www.fontsquirrel.com/fonts/open-sans

All fonts are free for use in commercial projects!If you have any problems with this presentation, please contact with me from this page: http://graphicriver.net/user/Bandidos?ref=bandidos

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Des prix & de la RentabilitLe budget des nouvelles gnrations est 3 fois infrieur celui des Baby Boomers.Adaptez vos prix, devenez attractif en gardant votre rentabilit.

#CherchezLesBonsPlans #OptimisezVosServices

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