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Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.
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The New (Social) Ways of Nonprofit Fundraising
by Aliza Sherman @alizasherman
Today’s Connectors
It’s not about technology. It’s about people.
- @alizasherman
#yanpi
Today’s Supporters
Interconnected
Attention is at a premium
Cut through the
noise
How are you making the ask?
What are your magnets?
Take a new view
Who Gives? Gen Y
18-31 Gen X
33-48 Boomers
49-67
11% 20% 43%
62% mobile 47% web
53% work 47% mobile
46% work 42% website
28% follow
25% follow
-
Matures 68+
26%
52% direct mail
-
Blackbaud
50% share
38% share
- -
% of giving
where they give
how social
The average social media donation is
$59.
#yanpi
MDG Adver*sing
C!Community
Connection
Conversation
Social:
Out of the box thinking
QR Codes
QR Codes
QR Codes
QR Codes • Sign a petition
• Sign up for a
newsletter
• Connect on social networks
• Post on a social network
• Make a donation
Twibbon
JustCoz
Thunderclap
C!Community
Convenience
Crowdsourced
Think:
Crowdsourcing many coming together
Crowdsourcing works on the web
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"
Crowdfunding $mall is the new big
Peer-2-Peer
Think:
Attract
Connect
Share
4!Fundraising
Tools (Social)
1. DonateNow
• Custom donation page
• Social media integration • Constant Contact integration
• DonateNow button
2. FundRazr
• Custom campaign page
• PayPal payments
• Social media integration
3. Givlet
• Responsive donation page
• Website widget
• Social media tools
• Email tools
4. Qgive
• Branded donation pages
• Mobile & text giving
• On-site donations
• Virtual Terminal iPhone app
Tips for Success
1. Build your community
2. Tell your story
3. Get social
Foursquare"
Instagram"
Flickr"Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"Google+"
LinkedIn"
Vine"
4. Empower your supporters
C!Community!
Convenience!
Crowdsourced!
Think:!
Blackbaud Infographic: hAps://www.blackbaud.com/nonprofit-‐resources/genera*onal-‐giving-‐report-‐infographic The Networked Nonprofit (book): hAp://www.amazon.com/The-‐Networked-‐Nonprofit-‐Connec*ng-‐Social/dp/0470547979 Beth’s Blog: hAp://www.bethkanter.org/ Ac#vism Tools: Thunderclap -‐ hAps://www.thunderclap.it/ Twibbon -‐ hAps://twibbon.com/ Dona#on Tools: DonateNow – hAp://networkforgood.org Fundrazr – hAp://fundrazr.com Givlet – hAp://givlet.org Qgive – hAp://qgive.com Causes – hAp://causes.com Fundly – hAp://fundly.com Crowdrise – hAp://crowdrise.com More Resources: QR Codes – hAp://scan.me and hAp://paperlinks.com
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