The Power of Mobile Analytics Within Your Mobile Enterprise

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The Power of Mobile Analytics Within Your

Mobile Enterprise Mimi Spier

Solution Marketing Lead, Mobile Analytics

Dharini Ramakrishnan

Product Manager, Sybase Unwired Platform


The information in this presentation is confidential and proprietary to SAP and may not be disclosed without

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Today‟s Presenter

Mimi Spier

Solution Marketing Lead, Mobile Analytics, SAP

Dharini Ramakrishanan

Product Manager, Sybase, an SAP Company

ERP

Processes

DATA

IN

ANALYTICS CRM

PLM BI DW

PLANNING

SYSTEMS

OF

RECORD

DATA

OUT

ERP

Processes

DATA

IN

ANALYTICS CRM

PLM BI DW

PLANNING

COLLABORATION

MOBILITY

SYSTEMS

OF

RECORD

DATA

OUT

SYSTEMS OF ENGAGEMENT

CRITICAL MOMENTS OF ENGAGEMENT


Analytics Provide Proven Return on Investment

“Organizations earn an

average of $10.66 for

every dollar spent on

deployments of

analytics.”

Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011

>1000% “With such high returns,

management teams should

consider these technologies to be

one of the most attractive

investment opportunities

available to the CFO”


Fresh Direct

“Our Food is Fresh.

Our Customers Are Spoiled”


Parking Ticket Optimization


From 91% to 99% on time


Charité University Hospital


Enable real-time „critical moments‟ of engagement Mobility is here: trends we must embrace

Decision

Points

Extend

BYOD

Clear

and

Compelling 2011 2012 2013 2014 2015 2016

2B enterprises

support

personal

devices

growth in

collaboration

mobile

workers

spending

increase on

mobile projects

employees with

smartphones

downloads

Apple

App Store

46% 60%

1.2B

100%

350M


Implications for the Enterprise

Headquarters Sales Operations Manufacturing

Need to mobilize many business groups that have specific

processes, devices and requirements

Some business groups need their own custom

applications

There are applications that could benefit all business groups

1 2

3


The decision making revolution is now The opportunity with mobile analytics

Mobilize existing

information

Answers on the go for

more people

Enterprise productivity

with strategic mobile

Strategic | Operational | Cross Functional


Key requirements to mobilize your organization

Secure Seamless Personalized

Real Time Social


Introducing mobile business analytics from SAP Everyone can run better anywhere

From beach to board room…

Real-time Data

Functions Industries

Transactions Analytics

Devices

Collaboration

Real-Time Data

Unwired Platform

„Off The Shelf‟ Mobile Apps Custom Mobile Apps

Mobile Analytics Studio

Know in the moment Act now Deliver results anywhere


Our Consistent and Highly Adaptable Mobile Platform Is Critical To Scale

Transactions - Analytics - Collaboration

Create Connect Heterogeneous

data sources

Consume Heterogeneous mobile devices

Control Device and server management and security

Management Console

Mobile

Business

Objects

Hybrid Container

Apps

Custom Native

Apps

Eclipse

Sybase Unwired Platform


Enterprise-Grade Mobile App Musts

Mobilize Existing Investments

in Business Processes

Support Multiple Mobile Devices

with unique form factors and

platforms

Support a lowering total cost

of ownership model


Mobilizing Simple Business Processes Enabling Developers to Create Mobile Workflows Without Writing Device

Code

Speeds decision making

Maximizes user productivity

Improves daily operational activities and accuracy

Increases ROI

CONNECT SUP Server SUP Tooling

Deploy

MBO Deploy

Workflow

Mobile Device Application


Security

Performance

Usability

Making HTML5 Enterprise Grade Hybrid Web Container

Reliable Communication

• Guaranteed Delivery

• Data stored natively

• Transactional integrity

Always Available

• Push Enabled

• Native Services

• Ease of provisioning

Secure Sandbox

• Personal & Company device use

• Authentication

• Application password

• Built-in data encryption


Accelerating Development with Our SDK

Reusable UI Components UI controls, widgets, forms, and views

Device integration GPS, address book, email, tasks, phone,

calendar, camera, barcode scanner, printer, RFID

Connectivity Authentication (basic and

SSO, asynch and

synchronous requests,

notifications, push)

Security On-boarding support, RSA

key generation, and

certificate-handling

Supportability Error-handling, logging,

tracing, versioning

Configuration and

packaging Preferences, defaults, and

app constants

Cache management Runtime data management,

synchronization, metadata,

and app data

Data parser Data protocol parsers

Persistence Metadata, app data, and encryption


Mobile Analytics Kit

Reusable UI Components Mobile Analytics Kit

Device integration GPS, address book, email, tasks, phone,

calendar, camera, barcode scanner, printer, RFID

Connectivity

Authentication (basic and SSO, asynch

and synchronous requests,

notifications, push

Security

On-boarding

support, RSA key

generation, and

certificate-handling

Supportability

Error-handling,

logging, tracing,

versioning

Configuration and

packaging

Preferences,

defaults, and app

constants

Cache management Runtime data management,

synchronization, metadata,

and app data

Data parser

Data protocol parsers

Persistence

Metadata, app data, and

encryption


Mobile Analytics Kit (cont.)

Data visualization

Analytics engine

Cross-platform


Mobile Analytics Kit Features Writing Very Little Code to Design Reports

5 chart types, table control

Drill down, semantic zooming, What-If analysis

Meta-data driven

Highly customizable

Chart-level API

Dashboard-level API


Business Intelligence EPM

GRC Collaboration

Streamwork Decide together

Mobile business analytics suite from SAP Where should you start?

SAP BusinessObjects Mobile

SAP BusinessObjects Explorer Report, Explore, Monitor, Consume

SAP Strategy Management

Planning and Consolidations Manage strategy, plans, forecast

SAP GRC Access Approver

SAP GRC Process Approver Risk Management, Compliance

Monitoring

Lob & Industry Analytic Apps


Highlights from mobile analytics suite

Time sensitive alerts

6:14am

Offline use and BI on demand

7:17pm

Product profitability

Compliance Monitoring

Travel & expense

Pipeline

Smart search

search

8:02am

Explore/access big data

8:23am

Collaborate

12:32pm

Google maps identify

next best place

4:45pm






Suppliers End Consumer

Retailer Distributor Warehouse Plant

Mobile Analytics from SAP Accelerates business

See how product lines, regions

or promotions are performing

Monitor forecasts and manage

plans anytime, anywhere

Compare, locations, brands,

accounts to manage competitive

advantage

Provide visibility into profitability,

talent and analytics self-service

across the enterprise

Fix equipment, manage

parts, relationships

Analyze campaigns and impact

on distribution channels


With Mobile Analytics From SAP

Optimize existing

investment

Improve outcomes

for more people

Achieve Seamless

Operations


Your device is in good hands

Market Leader in Business Applications

(SAP Business Suite)

Market Leader in Mobility

(Sybase)

Market Leader in Business Analytics

(SAP BusinessObjects)

#1

#1

#1


Resources

Mobile Campaign

www.sap.com/analytics_on_the_go/

Mobile Analytics on Sap.com

http://www.sap.com/solutions/sapbusinessobjects/analytics-for-mobility/index.epx

Sap Store

http://ecohub.sap.com/store/mobility

http://www.sap.com/analytics_on_the_go/













Run

Better

Thank You!

Contact information:

Mimi Spier, Solution Marketing Lead, Business Analytics

[email protected]

Dharini Ramakrishnan

Product Manager, Sybase Unwired Platform

[email protected]

Closing and Q&A

Participate in today‟s TweetChat about mobile app development

#MobileInsights

SAP Mobile Insights Webcast Series


April 25th – Android in the Enterprise

May 9th – Get Mobile in Weeks With SAP Rapid Deployment Solutions

June 20th – Making Patient Care Mobile

Mobile Sense Thought Leadership Series (webcasts & white papers):







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