Social media HangoutsSponsored by Captive Touch

Host: Sherry Nouraini, Founder/President of Captive Touch

Topic: How to be effective on Twitter

Please find a copy of this presentationOn SlideShare.

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About Captive Touch

Social media, e-newsletter marketing, and blogging

Start with your profile

• Complete your profile • Use keywords so people can find you•Share link to your other web properties

•Website•Facebook page•About me

Lists: Golden nugget of your profile

More on Lists

Where you’ve been listed

Lists you’ve madeOr lists you’ve subscribed to

Why are lists so powerful?

1. They allow you to organize your stream2. They help you to prioritize your interactions3. They are a great way to find your target audience

• Likeminded people for networking• Target customers

How do you use lists to find people? Next slide!

Using lists to find your target audience

At least two ways:

1. Search Listorious.com where people list their lists

2. Search Twitter itself, using the # Discover (I prefer)

Sample search on Listorious: Search term (long term care)

Sample search on Twitter: Search term (long term care)

Click

Type

Searchresults

Let’s choseThis one

Lists created and subscribe to by @WeKnowAPlace

Let’s check this out!

People on @Caregiving’s list, let’s find one

Let’s listAnd follow her

How to add people to lists

Click 1

Click 2

Check

Or

Make a List

Other ways to find people on Twitter

1. Search.twitter.com: Twitter’s advanced search2. Twellow: Twitter Yellow pages3. Search on Bing Social for keywords

However, as I said, Twitter’s #Discover searchIs my favorite way to go, it is more efficient, andmore relevant.

Twitter chats: The Golden Nugget of engagement

Twitter chats: A group of people having a chat on TwitterUsually centered around a topic.

Your mission: Find a chat relevant to your topic Or Start one!

Where to find list of chats

Wikki for Twitter chats:http://bit.ly/Twitterchatlist

Crowdsourced chats: Not all chats are created equal

http://bit.ly/Crowedsourcedchats

What to say when you are not participating in chats?

1. Join webinars related to your industry and post updates2. Share links to your blog posts3. Share links to articles (that you have read) related to your industry4. Read updates from people on your lists and retweet (RT) them. Include a comment with the RT if possible5. And most importantly, start a conversation6. Pay attention to your @Connect stream to see who is engaging with your updates

Keep an eye on your Interactions Stream

Some Twitter Dos and Don’ts

Don’t1. Direct message people thanking them for following you2. Constantly talk about yourself3. Be inconsistentDo1. Be yourself, and speak in first person2. Thank people for sharing your posts3. Recommend people if they make an impression on you4. Be generous

Let’s play a game

I show you a sample twitter post and you answer with either

1- Who cares?

Or

2- Interesting, I want to know more!

Sample post #1

I am at Starbucks

Who cares?

Sample post #2

Our CEO is going to be at the Whatever conference, Be sure to meet him

Who cares?

Sample post #3

My hands are in pain, a good pain from Signing 100 copies of my book

Interesting, I want to know more!

Sample post #4

I gave @JaneDoe +K for blogging on @Klout….

Who cares?

I gave @JaneDoe +K for blogging, Shehelped my blog rank first page on google!

Interesting, I want to know more!

Sample post #5

Tool recommendations

Plenty of tools out there, I am mentioning two

1. Hootsuite • Management of your streams• Analytics (if people clicked)

2. Crowdbooster • Best time to tweet• Your effectiveness• Your best followers

Before I conclude this presentation

Let me ask you, did you like what you heard?

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Last Words

1. Be Human2. Be generous3. Be thoughtful4. Be consistent5. Have a conversation6. Measure (another hangout)

Thanks for Listening

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