Twitter Training Deck 1 2013.10.14

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Text of Twitter Training Deck 1 2013.10.14

  • Tweet Well for Good Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  • What well cover Twitter? Why tweet? What to tweet? How to tweet well? How to build your audience? How to build your community? How to know how well you are doing?
  • Twitter? How people see you on Twitter?
  • Whos engaging with you on Twitter? Twitter?
  • Your Twitter Homepage Twitter?
  • Not on Twitter, Yet? Twitter?
  • Your Account Settings Twitter?
  • Why Twitter? To grow your professional reputation To connect with old friends and new To comment on life, love and happiness (or not) To share what you learn To champion your cause To influence Why should you tweet?
  • What to tweet? Your latest publications and work Something you read, heard or saw Your professional opinion about something you read, heard or saw BREAKING NEWS, news and your analysis of it What you had for breakfast no really Content Rules!
  • Tweet About Your Work Tweet about your colleagues work Tweet about your organizations work Tweet about allied organizations work Tweet about live events Tweet about your cause Tweet your comments Share their comments Engage in conversations What to tweet?
  • How to tweet well? .@PatMcCrory... #MoralMonday is outside your door. Join us. http://twitpic.com/xyzw ; http://bit.ly/moralmonday #NC #p2 @NCNAACP @Adv_Project 140 characters is plenty 9-second sound-byte Syllogisms Links to more content (blog post, video, image) Haikus 3 ways to make a link in Twitter @mention, #Hashtag, URL Example: Targeting a Member of Congress Trackable link to measure click thrus Use key audience hashtags Alert watchdogs on Twitter Anatomy of a tweet
  • These Tweets Get More Traction Add an image or video PUT A HEADLINE: in your tweet People love lists Use the right hashtags Mention someone who might retweet you Add Please Retweet at the end. (less effective: Please RT & Pls RT) Manual RT w/ comment: THIS--> RT @Adv_Project: Sum ipso Latin wordsius. #MoralMonday How to Tweet Well?
  • How to build your audience? Connect Follow people you want following you If you tweet about their interests 15-30% will follow you back. Engage Talk to people you want following you Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. Recommend RT/#FF followers you want Recommend people you want following you to your followers. Repeat Repeat steps 2 & 3 after they follow you back. Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
  • Finding People to Follow Serendipity People you follow mention and RT others Research Keyword & hashtag searches Directories Special Twitter search tools Drilling Down Into followers, followed & lists of other tweeters How to build your audience?
  • Directories & List Builders Directories of influential tweeters WeFollow.com Keyword & location Tweetbe.at Keywords ListAtlas.com Twitter Lists Twiangulate.com Mine Followers Register on the directories so people find you How to build your audience?
  • Find influencers to follow Articles Search on Google for Top Tweeters for an issue/topic Top 100 Intl Business Top 20 UK Politics The FP Twitterati 100 Top 50 Climate Tweeters 50 Favorite Immigration Tweeters How to build your audience?
  • Find influencers to follow Drilling on Twitter Find an issue expert Follow who they follow Follow their followers Follow their lists How to build your audience?
  • Search on Twitter Twitters Advanced Search Search keywords Search hashtag Search by tweeter Search by location Search by sentiment How to build your audience?
  • Clean your list Unfollow dead weight Twitter limits Until you have 2,000 followers, you can only follow 2,000 Beyond that, you can follow 10% more than follow you Purge followers to maintain room to grow People who dont follow you back (unless they are interesting) People who never retweet others People who SPAM, shills, etc. How to build your audience?
  • How to build your community? When you find people with shared interests, engage them in conversations. Draw many people into the conversation. Give them value. Encourage them to share their insights, links, etc. Link your conversation with a common hashtag Its just like doing it offline Create conversations
  • How to know how well you are doing? Audience engagement You want RT, #FF, shares, comments, likes, repins & 1+ Audience quality (& size) You want influencers, press & policymakers Driving traffic to your website & email lists You want clicks & views Measuring Success
  • Tools to Use Klout.com Twitalyzer.com TweetReach.com Topsy.com SocialMention.com TwitterCounter.com How to know how well you are doing?
  • Tweet Well for Good Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com