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How to think about short, medium and long term staffing models for social media. Roles,
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Staffing Your Social Media Strategy
Presented by Lisa Colton, Founder & President
Darim [email protected]
434.977.1170
SOCIAL MEDIA BOOT CAMP
http://urj.org/bootcamp
Facebook.com/ReformJudaism
Twitter.com/URJ
http://on.fb.me/urjbootcamp
URJ SOCIAL MEDIA BOOT CAMP
FACEBOOK GROUP
Share knowledge, ask questions, get help, test out
a group.
Staffing Your Social Media Strategy
• 3 timelines:– Now, adding capacity, the future
• What do staff DO?• How much time?• What skills do we need?• How to hire?
From Mission to Tactics
Making Do With What You Have Now
• Do you have an ‘accidental techie’ now?
• How can you engage all who are eager?
• What skills do you need?• How will the person be
trained?• How will you measure their
effectiveness?• What work patterns may need
to change?
Adding Capacity• Are you hiring a new person,
or making more space for a current employee?
• How can you bring in skills with EVERY new hire?
• How do you need to adjust job descriptions?
• How can you protect time for social media engagement?
• How will you highlight successes to show the value of added capacity?
Planning for the Future
• How will job titles and descriptions change (“Program Director” to “Director of Community Engagement”)?
Examples of job titles from Congregation Emanu-El in San Francisco, CA
Planning for the Future
• While responsibility for “Communications” may need a central coordinator, how centralized or decentralized will “engagement” and “community building” be?
• Where does social media fall on this spectrum?
• How will all staff – from clergy to administrative assistants – use social media tomorrow?
What Do They Do?
How Much Time?
Minimum 1 hr/day, all the way up to a full time job, based on scope and need.
Attributes to Seek
Hiring• Write social media competency
into EVERY job description.• Ask for online assets in the
application – personal or professional -- to get a sense of their work online.
• Give the person assignments. “How would you respond to this kind of comment…?” “We’re trying to accomplish X, how would you approach it?” “Our senior Rabbi is resistant because… how would you handle this?”
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Working as a Coordinated Team to Achieve Mission &
Goals