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Using constraints and production hacks to create consistent (and awesome) video
content for your admission office!
Chris Lavigne
• Gear fear
• Nervous about looking stupid on camera
• Nervous about sounding stupid on camera
Video is scaryX
Narrow your focus
• Video about your sports complex
• New chemistry lab
• A job-fair event recap
• Construction updates
Narrow your focus
• Answer a frequently asked question
• Thanks for visiting
• Eventually graduate (pun intended) to teacher & student vignettes
A light about waist-high points at the background, creating contrast and eliminating shadows.
The subject looks into the lens, framed in the center of the shot.
The microphone is above and in front of the subject, just out of the shot.
A laptop showing the script is chest-high below the camera lens.
Two key lights are above the subject’s eye line about 3 feet apart.
An apple box makes it easier to see the camera LCD screen.
The camera sits behind the lights slightly pointing down at the subject.
Crowdsourced Footage
• Football game - from the student perspective
• First day of school - from the student perspective
• Ask alumni for testimonials instead of donations