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UX Strategy 2016/06/18

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  • UX

    2016/6/18 @yukio_andoh1

    #UXDtextbook

  • 2

  • 3

  • 4

  • ....

    5

  • T6

  • Jaime [email protected]

    12

    7

  • 8

  • Jason Calacanis

    (ex-AOL, ex-Netscape, Tesla)

    10

  • 11

  • Mabel Miguel

    (UNC Business School)

    12

    http://www.kenan-flagler.unc.edu/faculty/directory/organizational-behavior/mabel-miguelhttp://www.kenan-flagler.unc.edu/faculty/directory/organizational-behavior/mabel-miguel

  • 13

  • 14by Nicolas Poussin

    https://en.wikipedia.org/wiki/Nicolas_Poussinhttps://en.wikipedia.org/wiki/Nicolas_Poussin

  • 15

  • UX

    UX

    UI

    Photo by Bernardo R

    16

    https://www.flickr.com/photos/bernardoramonfaur/https://www.flickr.com/photos/bernardoramonfaur/

  • UX

    UX

    Design for UX

    (HCD-Net)17

    https://ja.wikipedia.org/wiki/%E9%BB%92%E9%A0%88%E6%AD%A3%E6%98%8Ehttps://ja.wikipedia.org/wiki/%E9%BB%92%E9%A0%88%E6%AD%A3%E6%98%8E

  • UX

    18

    UX

  • UX19

    UX

  • UX

    UX UX

    20

  • via. UX Brighton

    21CONTENTSSTRATEGY

  • via. UX Brighton

    22

  • photo via. http://www.acceleratedgrowth.com/red-ocean-vs-blue-ocean/

    23

    http://www.acceleratedgrowth.com/red-ocean-vs-blue-ocean/http://www.acceleratedgrowth.com/red-ocean-vs-blue-ocean/

  • UX

    24

    photo via. adrianswinscoe.com

  • 25

  • photo via. businessofapps.com

    26

  • UX

    27

  • UX

    28

  • casper.com

    29

  • zappos.com

    Text

    30

  • DESIGN=DE$IGN

    John Maeda

    (KPCB, eBay) 32

  • Good Design

    is

    Good Business

    Thomas Watson Jr. (IBM) 33

    https://en.wikipedia.org/wiki/Thomas_Watson_Jr.https://en.wikipedia.org/wiki/Thomas_Watson_Jr.

  • 34

    http://www.kpcb.com/blog/design-in-tech-report-2016

  • UX

    35

  • 1

    UX

    UX

    UX

    36

  • photo by Brian Tomlinson

    37

    https://www.flickr.com/photos/brian_tomlinson/https://www.flickr.com/photos/brian_tomlinson/

  • photo by Leo Reynolds

    38

    https://www.flickr.com/photos/lwr/https://www.flickr.com/photos/lwr/

  • 2

    UX4

    UX

    39

  • Skype

    40

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  • ()

    43

  • UX

    44

  • 3

    45

    https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjSgb25obDNAhXCVZQKHbWUB2oQFgghMAA&url=http%3A%2F%2Ftech.pepabo.com%2F2016%2F02%2F02%2Fpragmatic-personas%2F&usg=AFQjCNHULl-TpkbCVXRbd_XYQiCwJiX-cg&sig2=Jo8RC3x_ryCa3fR2F4vJFQhttps://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjSgb25obDNAhXCVZQKHbWUB2oQFgghMAA&url=http%3A%2F%2Ftech.pepabo.com%2F2016%2F02%2F02%2Fpragmatic-personas%2F&usg=AFQjCNHULl-TpkbCVXRbd_XYQiCwJiX-cg&sig2=Jo8RC3x_ryCa3fR2F4vJFQ

  • ()

    46

  • 4

    AdWords

    Product Hunt TechCrunch (Service Safari)

    IDSNS

    47

  • 5

    48

  • Babette E. Bensoussan

    ()

    49

  • 6

    AirBnB, Uber, etc.

    50

  • 7

    53

  • 54

  • MVP(minimum viable product) 55

  • 8

    57

  • Joy Division

    ()

    58

  • 9

    59

  • 10

    UX

    UX

    UX

    UX

    UX

    62

  • UX

    medianorth

    Google Glass UX

    UX

    63

  • 64

  • UX

    (ex-Adaptive Path, Jawbone) 65

    UX

  • 66

  • UX

    (Out of the Box Software)

    67

  • 68

  • UX

    (WatchWithBizDev)

    69

  • 70

  • 11

    71

  • ****************************

    UXUX

    72

  • via. sociomedia.co.jp

    73

    Marc Rettig and Bill Albert

    file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/http://www.measuringux.com/BillAlbert.htmhttp://www.measuringux.com/BillAlbert.htm

  • Thomas John Watson (IBM)

    Photo by FaviinCayman

    74

  • Grace Murray Hopper

    (US Navy, COBOL)75

  • Joe Gebbia (AirBnB)

    76

  • 77

  • 78

  • UX, UX 79

  • 80

  • 81

  • BC 82

  • 84

  • 85

    via. nobledesktop

  • 86

  • 87

  • 89

  • 90

  • 91

  • UX

    via. http://fakecrow.com/free-persona-template/

    92

    http://fakecrow.com/free-persona-template/http://fakecrow.com/free-persona-template/

  • GLUE 93

    via. business2community

  • UX,UX

    94

  • Basecamp CEO

    Photo by Wikipedia

    95

  • Photo by Wikipedia

    (exTwitter) 96

  • 97

  • 98

  • R

    99

  • 14

    100

  • SONY18

    123456789101112131415161718

    101

  • Android

    102

  • Give & Give

    Hitoshi Hokamura

    (Evernote) 103

  • Jaime Levy

    104

  • 105

  • 106

    Thank [email protected]_andoh

  • 107

    Thank [email protected]_andoh