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Yahoo! Creative Offerings
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WALLPAPER
Yahoo! Front page Takeover: Wallpaper (Custom Background – 1280x1024) + MPU (300x250) • Paint the enKre Yahoo! Front Page • The combinaKon of the Takeovers’ excellent visibility and the Yahoo! Front Page’ high level of traffic guarantees that your ads will be noKced by users.
MPU & Wallpaper Ad Specs
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THE ARCH
Yahoo! Front Page Takeover: The Arch + MPU (300x250) + Banner Ad (468x60) • Composed of a staKc background image, MPU (available with video) and Banner Ad. • Real estate immediately visible to the user as soon as the page is loaded – strong impact before any user iniKaKon. • Opportunity to communicate a strong brand message instantly.
The Arch Ad CreaKve Example The Arch Ad Specs
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3D BROCHURE
Yahoo! Front Page Takeover: 3D Brochure (including MPU (300x250) and 400x60) • An impac\ul and eye-‐catching way to adapt your print material for the online audience easily and quickly • The navigaKon wings control the direcKon the 3D Brochure scrolls • Premium 3D Brochure Examples: 3D Video Carousel; 3D InteracKve Panel; Video Expander
3D Brochure Ad Specs
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HIGH BAR
Yahoo! Front Page Takeover: High Bar (970x60) and MPU (300x250) • The 970x60 ad unit is very high on the page above the fold which will grab user’s aeenKon immediately as they land on the page.
High Bar CreaKve Example High Bar Ad Specs
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SHUFFLE BOX
Yahoo! Shuffle Box: 3 modules displaying different content types – Video, Gallery, ArKcle, Feed. • Get your audience's aeenKon on all devices with this neat box that offers much more depth than the usual inline unit. • Key Advantages: maximum reach; easy to build; customisable; and impact.
Shuffle Box CreaKve Example Shuffle Box Ad Specs Shuffle Box Video
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BRAND REEL
Yahoo! Front Page Takeover: Brand Reel (300x600) • Made up of mulKple “Half Page” ads with an inbuilt navigaKon to scroll between different flash panels, each of which can contain rich media content • Non intrusive, interacKve and user-‐iniKated.
Brand Reel CreaKve Example Brand Reel Ad Specs
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HALF PAGE
Yahoo! Front Page Takeover: Half Page (300x600) • Excellent visibility (above the fold) on the Yahoo! Front Page guaranteeing exposure • High impact with the opportunity of using engaging rich media, sounds and video within the ad format
Half Page Ad Specs
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3D TUMBLER
The 3D Tumbler is a great way to maximise visual impact and awareness while using minimal creaKve effort. Just provide four images and this ad product auto-‐rotates the canvas with an eye-‐catching 3D transiKon.
• Four 250x250 JPG or GIF, with Background Image. • Each image can have it’s own URL.
3D Tumbler CreaKve Example 3D Tumbler Ad Specs
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