iBeacon – Indoor  Navigation

1036421 吳姿儀

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Outline

• Think of IoT•What’s iBeacon?• iBeacon’s Technology• iBeacon’s Standard & Features

• iBeacon’s Cases• CES 2014 – Scavenger Hunt• Macy’s – shopBeacon• MLB – Ballpark

• Conclusion• Think of iBeacon

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Think of IoT

Technology Life

Security

• Internet of Tings (IoT)

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What’s iBeacon?

Outdoor localization

Google Map

GPS

Indoor localization

Estimote Beacon

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iBeacon’s Technology

Bluetooth Low Energy (BLE)

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iBeacon’s Technology

ID/TagInformation

ID/TagApp & WebReceiverSender

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iBeacon’s Standard & Features

• Standard: BLE4.0+ 、 Apple iOS7+ 、 Google Android 4.3+ 、Microsoft Windows Phone 8• Ranging: about 100m• Features:• Small size.• Low energy. (BLE)• Low cost of chip.• Wide-ranging.• Strong signal.• Don’t use wifi (network).

Estimote iBeacon

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iBeacon’s Cases

• CES 2014 – Scavenger Hunt

Indoor localization/Information Push

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iBeacon’s Cases

•Macy’s – shopBeacon

shophich

Indoor localization/Information Push/Push Advertising

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iBeacon’s Cases

•MLB – Ballpark

Indoor localization/Information Push/Push Advertising

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Conclusion

• Think of iBeacon

• Indoor Navigation.

• Information Push / Push Advertising.

• Privacy issues.

• Advertising harassment.

• To Fake iBeacon’s ID.

Thank you for your listen.

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Reference

• Apple 所發展 iBeacon 低功耗藍牙技術，超越 NFC 應用的新科技，帶領全新數位生活的未來！http://index.yipee.cc/17111/apple-%E6%89%80%E7%99%BC%E5%B1%95-ibeacon-%E4%BD%8E%E5%8A%9F%E8%80%97%E8%97%8D%E7%89%99%E6%8A%80%E8%A1%93%EF%BC%8C%E8%B6%85%E8%B6%8Anfc%E6%87%89%E7%94%A8%E7%9A%84%E6%96%B0%E7%A7%91%E6%8A%80%EF%BC%8C• 室內定位 iBeacon 應用串起零售大商機

http://www.thekono.com/articles/649e720f-5e3c-4604-87c9-f0a3559be0f9• INTRODUCTION TO ELVISTEK’S BEACON SOLUTION

http://www.elvistek.com/docs/Introduction_to_ElvisTek's_Ibeacon_solution_for_Customer.pdf• 微型定位 + 推播， iBeacon 助電子商務一臂之力！ http

://www.smartm.com.tw/Article/313835cea3

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Reference

• 當電信業者還在做 NFC 的大夢， iBeacon 已經擊出全壘打 http://www.inside.com.tw/2014/04/09/at-the-ballpark-with-ibeacon-introduction

• 散策棒球場， iBeacon 來幫忙http://www.appshot.net/op/news?nid=2868

• iBeacon 帶你在 CES 2014 玩尋寶 http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=492864

• Estimote Bluetooth Smart Beacon - iBeacon-compatiblehttps://www.youtube.com/watch?v=sUIqfjpInxY

• Shopkick's shopBeacon (iBeacon/BLE) Trial Live at Macy's in SFhttps://www.youtube.com/watch?v=c3h0eKGfUfI

• Baseball Stadium Campaign enabled by iBeaconhttps://www.youtube.com/watch?v=F720Y1LHR8s

• iBeacon 走過這一年，十三個不可不知的應用領域http://www.inside.com.tw/2014/06/05/ibeacon-one-year