Incorporating readers into the newsroom

Incorporating readers

in to the news room

Espen Egil HansenExecutive EditorVG, Norway

@EGHAN #WPE13 #BERLIN #VG

FORMING A NEW GOVERNMENT

• Two parties• Gender• Geography• The right

People

THE PRIME MINISTER

“PLAYING”

SOLITAIRE

THE GOVERNMENT

BASED ON INPUT FROM 1100 READERS

«The question is not

What media house is

the most innovative,

but when, if any

media house at any

time in the future

will over go VG»


Deeper understanding, credit

to the newspaper

Social media brings

the story to the world


Keep it Long!

(Documentaries work

if the story is good!)

800 000 VIEWS

The documentary goes viral


1 700 000 views


13

Challenge the readers to assist

us in reporting

14

15 15

16

Results• Within 24 hours we had pictures and information

on 40% of all Norwegian fire engines. Today we

have more than 1000 pictures.

• Shared 6000 times at Facebook. Still activity and

pictures keep coming in.

• Sparked the first national public debate about

the condition on our fire departments and how

they are organized. • Two weeks after the first article minister of justice

Grete Faremo promised fundamental changes in how

the fire departments are run.


Boston

Bieber

How to introduce the sharing

generation to, politics, international

news and in depths information


Live from

iPhones

and

helicopters

Read, watch, document and share

Kl. 17.17

NORMAL NIGHT (age 12‐19, % of total front page traffic)

Girls = 5%

Boys = 7% BOYS 14%

What Justin Bieber did for our entertainment section

NORMAL NIGHT (age 12‐19, % of total front page traffic)

Girls = 5%

Boys = 7% BOYS 13%

What Justin Bieber did for our “International” section

If you're not covering Justin Bieber live,

DON´T COMPLAIN THAT YOUR READERS ARE DYING!


Engaging readers in investigating journalism

“MUM AND DAD THINK I AM SAFE IN THE KINDERGARTEN. BUT IS IT TRUE?”



• Thousands of feed backs on e-mail and social media

• 800.000 hits in the kindergarten base.

• 6000 comments

Results


Keep it even longer!



100 000 47 000

1,8 millioner550 000950 000

3,7 millioner1 million179 00029 000

e-mails to 2200sms to 2200likes at VG Nettcomments at VG Nettshares at VG Nettpostings på VGDlikes at FacebookFollowers at FacebookFollowers at Twitter


Can we move

readers?

@EGHAN #INMAWC #VGTV

@espenegil

Day by dayit’s getting harder

to preserve my pessimism…


EXTRAS

Collect and present

Produce

Share

Participate

Comment

ENGAGEMENT

VGs commentators

Invited commentators

Comments and forums

?

Travel

Incorporating readers into the newsroom