ABOUT KASHMIR KASHMIR IS ONE OF THE BEAUTIFUL PLACE IN THE WORLD AND
IS CALLED PARADISE ON EARTH.
IT IS WELL SAID BY THE MUGHAL EMPEROR JAHANGIR GAR FIRDAUS, RAHE ZAMIN AST, HAME ASTOW, HAME ASTOW, HAME
AST . MEANS IF PARADISE IS ANYWHERE ON THE EARTH, IT IS HERE, IT IS HERE, IT IS HERE.
KASHMIR IS KNOWN FOR ITS SCENIC LANDSCAPE, BEAUTIFUL VALLEYS, LAKES, SNOW CAPPED MOUNTAINS, SKIING, TREKKING,
HISTORICAL PLACES, AND RELIGIOUS PLACES ALL OVER THE
1 Jammu and Kashmir tourism development corporation is the j&k Govt. owned company
The main aim of the corporation is to increase the tourist flow in the valley 3
JKTDC was founded in 13- 02-1970
The objective of the corporation is to run, manage and administer government hotels and catering establishment for promotion of tourism and providing best transport facilities to the tourist.
Jammu and tourism development corp.
The corporation has capacity to accommodate 2200 rooms in addition to this they runs 37 restaurants and cafeterias across the state.
The dept. of tourism is the main developmental, promotional and regulatory body within the state.
The Total revenue generated by the JKTDC in the financial year 2014- 2015 is Rs. 5228.02 lakh and the profit is 136.61 lakh
The Department of tourism maintains the Six promotional office in different cities
To make Tourism one of the principle engine of Economic
development in the State by
positioning it as a leading
global destination by the year
2025, contribute to economic
and social well-being of the
people of Jammu & Kashmir
by providing employment
development and promotional
policies with an aim to achieve
tourism sector focused on
sustainable g owth
To develop Jammu & Kashmir as a dynamic,
sustainable and most-
favoured tourist destination
offering high quality
experience to Tourists by
development framework for
facilitating and accelerating
investments and improving
livelihood opportunities at
the local level and To devise
strategies for increasing
arrival of domestic and
international tou ists
To develop potential new and
emerging markets through targeted
marketing strategies based on tourist
To harness the opportunities available
in the sectors like Adventure, Caravan
Tourism, Heliport Tourism, Handicrafts,
Pilgrimage, MICE, Heritage, Eco-
Tourism and Golf etc.
Diversification of Jammu and Kashmir
To ensure total uality services to tourists by introduction of modern
technologies and information
dissemination for tourist products and
Rich Culture, Heritage.
Three distinct Regions with diversity Kashmir, Ladakh and Jammu Flora, fauna, lakes, mountains, pilgrimage places, springs, palaces,
monuments horticulture, handicrafts, shawls
Kashmir The Heaven, Switzerland of Asia
Kashmiris are hospitable, hospitality in their nerves
Various kinds of tourism available to be exploited
High Awareness of J&K as Tourist Paradise
WEAKNESS No tourism Policy. Undeveloped Destinations. No proper/ Poor connectivity. Low/ Poor promotional activities. Less Government Spending. Poor Coordination between departments. Stress only on few developed sites. Low time spending. Lack of Training Infrastructure & Hospitality industry. No Tourism research.
High returns from tourist industry.
Opportunities for foreign currency through mountaineering and other tourism packages.
Higher spending of people on Recreation, environment.
Customer oriented and friendly People.
Competition from other states.
Better facilities from competitors.
Non awakening of Government, complacency.
Non treatment of tourism as service industry.
Low information dissemination, access and Training.
FAIR & FESTIVAL
New Tourism product Development
SEASON BASED TOURISM
SPRING. Which extends roughly from March to early May, is when a million blossoms carpet the ground. The weather during this time can be gloriously pleasant at 23 deg. C or chilly and windy at 6 deg. C. The Tulip Garden add the beauty to the spring season.
SUMMER. Which extends from May until the end of August. , the whole valley is a mosaic of varying shades of green - rice fields, meadows, trees, etc. and Srinagar with its
lakes and waterways is a heaven after the scorching heat of the Indian plains. Temperatures ranges from between 25deg.C and 35 deg. C.
AUTUMN. The onset of autumn, perhaps Kashmir's loveliest season, is towards September, when green turns to gold and then to russet and red. The highest day temperatures in September are around 23 deg. C and night temperatures dip to 10 deg. C by October, and further drop by November. The golden Chinar leaves not only beauty to heaven
DECEMBER. Through December, to the beginning of March is winter time, which presents Srinagar in yet another mood. Bare, snow-covered landscapes being watched from beside the warmth of a fire is a joy that cannot be described to anyone who has not experienced it.
The Jammu and Kashmir
Organization is focusing on
development of rural tourist villages.
Rural Tourism has been advocated
to showcase the rural life, art, culture
and heritage at rural locations.
The step has been to provide
benefit the local community,
economically and socially.
50 Villages has been identified for
the Rural tourism.
Villages having unique craft and art
will be promoted as a rural tourist
Accommodation is based on home
stay facilities for tourists