ABOUT KASHMIR KASHMIR IS ONE OF THE BEAUTIFUL PLACE IN THE WORLD AND

IS CALLED PARADISE ON EARTH.

IT IS WELL SAID BY THE MUGHAL EMPEROR JAHANGIR GAR

FIRDAUS, RAHE ZAMIN AST, HAME ASTOW, HAME ASTOW, HAME

AST . MEANS IF PARADISE IS ANYWHERE ON THE EARTH, IT IS

HERE, IT IS HERE, IT IS HERE.

KASHMIR IS KNOWN FOR ITS SCENIC LANDSCAPE, BEAUTIFUL

VALLEYS, LAKES, SNOW CAPPED MOUNTAINS, SKIING, TREKKING,

HISTORICAL PLACES, AND RELIGIOUS PLACES ALL OVER THE

WORLD.

1 • Jammu and Kashmir tourism development corporation is the j&k Govt. owned company

2

• The main aim of the corporation is to increase the tourist flow in the valley 3

• JKTDC was founded in 13- 02-1970

4

• The objective of the corporation is to run, manage and administer government hotels and catering establishment for promotion of tourism and providing best transport facilities to the tourist.

Jammu and tourism development corp.

5

• The corporation has capacity to accommodate 2200 rooms in addition to this they runs 37 restaurants and cafeterias across the state.

6

• The dept. of tourism is the main developmental, promotional and regulatory body within the state.

7

• The Total revenue generated by the JKTDC in the financial year 2014- 2015 is Rs. 5228.02 lakh and the profit is 136.61 lakh

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• The Department of tourism maintains the Six promotional office in different cities

Vision Mission

To make Tourism one of the

principle engine of Economic

development in the State by

positioning it as a leading

global destination by the year

2025, contribute to economic

and social well-being of the

people of Jammu & Kashmir

by providing employment

opportunities, inclusive

development and promotional

policies with an aim to achieve

internationally competitive

tourism sector focused on

sustainable g owth

To develop Jammu &

Kashmir as a dynamic,

sustainable and most-

favoured tourist destination

offering high quality

experience to Tourists by

providing congenial

development framework for

facilitating and accelerating

investments and improving

livelihood opportunities at

the local level and To devise

strategies for increasing

arrival of domestic and

international tou ists

Objectives

To develop potential new and

emerging markets through targeted

marketing strategies based on tourist

profile.

To harness the opportunities available

in the sectors like Adventure, Caravan

Tourism, Heliport Tourism, Handicrafts,

Pilgrimage, MICE, Heritage, Eco-

Tourism and Golf etc.

Diversification of Jammu and Kashmir

Tourism products.

To ensure total uality services to

tourists by introduction of modern

technologies and information

dissemination for tourist products and

services.

STRENGTH

Rich Culture, Heritage.

Three distinct Regions with diversity Kashmir, Ladakh and Jammu Flora, fauna, lakes, mountains, pilgrimage places, springs, palaces,

monuments horticulture, handicrafts, shawls

Kashmir The Heaven, Switzerland of Asia

Kashmiris are hospitable, hospitality in their nerves

Various kinds of tourism available to be exploited

High Awareness of J&K as Tourist Paradise

•WEAKNESS

• No tourism Policy.

• Undeveloped Destinations.

• No proper/ Poor connectivity.

• Low/ Poor promotional activities.

• Less Government Spending.

• Poor Coordination between departments.

• Stress only on few developed sites.

• Low time spending.

• Lack of Training Infrastructure & Hospitality industry.

No Tourism research.

OPPORTUNTIES

High returns from tourist industry.

Pilgrimage circuits.

Opportunities for foreign currency through mountaineering and other tourism packages.

Package Tours.

Higher spending of people on Recreation, environment.

Customer oriented and friendly People.

THREAT

Security.

Competition from other states.

Better facilities from competitors.

Non awakening of Government, complacency.

Non treatment of tourism as service industry.

Low information dissemination, access and Training.

SWOT

EVENTS

ADVENTURE

SPORTS

BHADERWAH HILL

STATION

PATNITOP HILL

STATION

GULMARG

HILL STATION

ARU HILL

STATION

PAHALGAM

HILL STATION

KARGIL HILL

STATION

SONAMARG HILL

STATION

GOLF

RIVER RAFTING

AERO SPORTS

WATER SKIING

TREKKING

SKIING

TULIP FESTIVAL

SNOW FESTIVAL

HILL STATIONS

ADVENTURE

SPORTS

FAIR & FESTIVAL

New Tourism product Development

Circuit tourism

SUFI CIRCUIT

BUDDHIST CIRCUIT

SHIVA CIRCUIT

KASHMIR

LADAKH

KASHMIR

SEASON BASED TOURISM

SPRING. Which extends roughly from March to early May, is when a million blossoms

carpet the ground. The weather during this time can be gloriously pleasant at 23 deg. C or chilly and windy at 6 deg. C. The Tulip Garden add the beauty to the spring season.

SUMMER. Which extends from May until the end of August. , the whole valley is a

mosaic of varying shades of green - rice fields, meadows, trees, etc. and Srinagar with its

lakes and waterways is a heaven after the scorching heat of the Indian plains. Temperatures ranges from between 25deg.C and 35 deg. C.

AUTUMN. The onset of autumn, perhaps Kashmir's loveliest season, is towards September,

when green turns to gold and then to russet and red. The highest day temperatures in September are around 23 deg. C and night temperatures dip to 10 deg. C by October, and further drop by November. The golden Chinar leaves not only beauty to heaven

DECEMBER. Through December, to the beginning of March is winter time, which

presents Srinagar in yet another mood. Bare, snow-covered landscapes being watched from beside the warmth of a fire is a joy that cannot be described to anyone who has not experienced it.

RURAL TEROUISM

The Jammu and Kashmir

Organization is focusing on

development of rural tourist villages.

Rural Tourism has been advocated

to showcase the rural life, art, culture

and heritage at rural locations.

The step has been to provide

benefit the local community,

economically and socially.

50 Villages has been identified for

the Rural tourism.

Villages having unique craft and art

will be promoted as a rural tourist

village.

Accommodation is based on home

stay facilities for tourists

PROMOTIONS