KASHMIR TOURISM

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  • ABOUT KASHMIR KASHMIR IS ONE OF THE BEAUTIFUL PLACE IN THE WORLD AND

    IS CALLED PARADISE ON EARTH.

    IT IS WELL SAID BY THE MUGHAL EMPEROR JAHANGIR GAR FIRDAUS, RAHE ZAMIN AST, HAME ASTOW, HAME ASTOW, HAME

    AST . MEANS IF PARADISE IS ANYWHERE ON THE EARTH, IT IS HERE, IT IS HERE, IT IS HERE.

    KASHMIR IS KNOWN FOR ITS SCENIC LANDSCAPE, BEAUTIFUL VALLEYS, LAKES, SNOW CAPPED MOUNTAINS, SKIING, TREKKING,

    HISTORICAL PLACES, AND RELIGIOUS PLACES ALL OVER THE

    WORLD.

  • 1 Jammu and Kashmir tourism development corporation is the j&k Govt. owned company

    2

    The main aim of the corporation is to increase the tourist flow in the valley 3

    JKTDC was founded in 13- 02-1970

    4

    The objective of the corporation is to run, manage and administer government hotels and catering establishment for promotion of tourism and providing best transport facilities to the tourist.

    Jammu and tourism development corp.

  • 5

    The corporation has capacity to accommodate 2200 rooms in addition to this they runs 37 restaurants and cafeterias across the state.

    6

    The dept. of tourism is the main developmental, promotional and regulatory body within the state.

    7

    The Total revenue generated by the JKTDC in the financial year 2014- 2015 is Rs. 5228.02 lakh and the profit is 136.61 lakh

    8

    The Department of tourism maintains the Six promotional office in different cities

  • Vision Mission

    To make Tourism one of the principle engine of Economic

    development in the State by

    positioning it as a leading

    global destination by the year

    2025, contribute to economic

    and social well-being of the

    people of Jammu & Kashmir

    by providing employment

    opportunities, inclusive

    development and promotional

    policies with an aim to achieve

    internationally competitive

    tourism sector focused on

    sustainable g owth

    To develop Jammu & Kashmir as a dynamic,

    sustainable and most-

    favoured tourist destination

    offering high quality

    experience to Tourists by

    providing congenial

    development framework for

    facilitating and accelerating

    investments and improving

    livelihood opportunities at

    the local level and To devise

    strategies for increasing

    arrival of domestic and

    international tou ists

  • Objectives

    To develop potential new and

    emerging markets through targeted

    marketing strategies based on tourist

    profile.

    To harness the opportunities available

    in the sectors like Adventure, Caravan

    Tourism, Heliport Tourism, Handicrafts,

    Pilgrimage, MICE, Heritage, Eco-

    Tourism and Golf etc.

    Diversification of Jammu and Kashmir

    Tourism products.

    To ensure total uality services to tourists by introduction of modern

    technologies and information

    dissemination for tourist products and

    services.

  • STRENGTH

    Rich Culture, Heritage.

    Three distinct Regions with diversity Kashmir, Ladakh and Jammu Flora, fauna, lakes, mountains, pilgrimage places, springs, palaces,

    monuments horticulture, handicrafts, shawls

    Kashmir The Heaven, Switzerland of Asia

    Kashmiris are hospitable, hospitality in their nerves

    Various kinds of tourism available to be exploited

    High Awareness of J&K as Tourist Paradise

    WEAKNESS No tourism Policy. Undeveloped Destinations. No proper/ Poor connectivity. Low/ Poor promotional activities. Less Government Spending. Poor Coordination between departments. Stress only on few developed sites. Low time spending. Lack of Training Infrastructure & Hospitality industry. No Tourism research.

    OPPORTUNTIES

    High returns from tourist industry.

    Pilgrimage circuits.

    Opportunities for foreign currency through mountaineering and other tourism packages.

    Package Tours.

    Higher spending of people on Recreation, environment.

    Customer oriented and friendly People.

    THREAT

    Security.

    Competition from other states.

    Better facilities from competitors.

    Non awakening of Government, complacency.

    Non treatment of tourism as service industry.

    Low information dissemination, access and Training.

    SWOT

  • EVENTS

    ADVENTURE

    SPORTS

    BHADERWAH HILL

    STATION

    PATNITOP HILL

    STATION

    GULMARG

    HILL STATION

    ARU HILL

    STATION

    PAHALGAM

    HILL STATION

    KARGIL HILL

    STATION

    SONAMARG HILL

    STATION

    GOLF

    RIVER RAFTING

    AERO SPORTS

    WATER SKIING

    TREKKING

    SKIING

    TULIP FESTIVAL

    SNOW FESTIVAL

  • HILL STATIONS

  • ADVENTURE

    SPORTS

  • FAIR & FESTIVAL

  • New Tourism product Development

    Circuit tourism

    SUFI CIRCUIT

    BUDDHIST CIRCUIT

    SHIVA CIRCUIT

    KASHMIR

    LADAKH

    KASHMIR

  • SEASON BASED TOURISM

    SPRING. Which extends roughly from March to early May, is when a million blossoms carpet the ground. The weather during this time can be gloriously pleasant at 23 deg. C or chilly and windy at 6 deg. C. The Tulip Garden add the beauty to the spring season.

    SUMMER. Which extends from May until the end of August. , the whole valley is a mosaic of varying shades of green - rice fields, meadows, trees, etc. and Srinagar with its

    lakes and waterways is a heaven after the scorching heat of the Indian plains. Temperatures ranges from between 25deg.C and 35 deg. C.

    AUTUMN. The onset of autumn, perhaps Kashmir's loveliest season, is towards September, when green turns to gold and then to russet and red. The highest day temperatures in September are around 23 deg. C and night temperatures dip to 10 deg. C by October, and further drop by November. The golden Chinar leaves not only beauty to heaven

    DECEMBER. Through December, to the beginning of March is winter time, which presents Srinagar in yet another mood. Bare, snow-covered landscapes being watched from beside the warmth of a fire is a joy that cannot be described to anyone who has not experienced it.

  • RURAL TEROUISM

    The Jammu and Kashmir

    Organization is focusing on

    development of rural tourist villages.

    Rural Tourism has been advocated

    to showcase the rural life, art, culture

    and heritage at rural locations.

    The step has been to provide

    benefit the local community,

    economically and socially.

    50 Villages has been identified for

    the Rural tourism.

    Villages having unique craft and art

    will be promoted as a rural tourist

    village.

    Accommodation is based on home

    stay facilities for tourists

  • PROMOTIONS