Stop Killing Social Media at #nntGdansk

Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop

Stop Killing Social Media Gerrit Heijkoop -‐ How Can I Be Social (HCIBS)



Have you been acDve with #n#Gdansk on Social Media?


Have you been acDve with #n#Gdansk on Social Media?


Photos, Findings and QuesDons

Twi#er & Instagram: @GHeijkoop #n#Gdansk





Do not just ‘paste’ Social Media icons!


Do not just ‘paste’ Social Media icons!


Always add a ‘purpose’ or assignment


Always add a ‘purpose’ or assignment





question


Where do you stand?


“I am doing pre#y well on Social Media”


“I am doing pre#y well on Social Media”

1.  Why are you giving yourself this score?

2.  What would you need to increase that score?


story





Lessons #Haren 1.   Power of networks 2.   User generated content 3.   Access to mass media 4.   Community takes acDon


why



Dealing with an ‘audience of audiences’


Every interacDon creates a ripple effect!


300 x 300 =

90.000 300

Let’s do some math …


That’s a full Wembley Stadium/individual!

Image: h;p://www.football6cketpackages.com


Why should you be social?

1.  People are connected 2.  …


change …



People are shielding themselves from tradiDonal push markeDng messages!


change …


Why should you be social?

1.  People are connected 2.  People are turning away from tradiDonal markeDng media


how


change …

Not a ‘digital billboard’…

… but a ‘virtual bar’!


What do you find most annoying on Social Media?

#quesDon



#quesDon



#quesDon


Your Social Media Strategy...


Image Kant

May you live your life as if the maxim of your acDons were to become universal law

Immanuel Kant


Image Kant

Don’t do anything to others which you don’t want to experience yourself!

Immanuel Kant



But why?


AIDA sDll exists…

Attention Interest Desire Action


AIDA sDll exists…

Attention Interest Desire Action Share


change …

Stop talking to them …

… give them some-‐ thing to talk about!


But where?



change …


change …


change …


Now what?!


Facilitate!


example 1




example 2




example 3

Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop We all suffer from ‘informaDon overload’!





Pictures of what?


Social ME-‐dia

Share your photo’s, findings & ques6ons via #n#Gdansk and @GHeijkoop You never throw away a picture of yourself


“Me and …?”










What is your Mickey Mouse and your ‘castle’?

#quesDon


now …


#reflecDon apply to your own situaDon


Before we go …


3 Sentence Summary

1.   Don’t do anything to others which you don’t want to experience yourself!

2.   Stop talking to them, give them something to talk about!

3.   Facilitate others to share your images on their own networks!


send an e-‐mail now to [email protected] you will receive link to these slides


Gerrit Heijkoop How Can I Be Social (HCIBS)

Twi#er: @GHeijkoop #n#Gdansk

Facebook: /Gerrit.Heijkoop E-‐mail: [email protected]


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Stop Killing Social Media at #nntGdansk