Traveling today

AirbnbGot 3 million bookings in 2012

Couch SurfingNow has a global community of 6 million people

OTA’sOver half of the UK travelers book their holidays online

Trip Advisoris the world's largest travel site. With over 200 million unique visitors per month,

Social Media52 percent of Facebook users said that their friends’ holiday photos had inspired their vacation choice.

Youth & Travel:By 2011 travelers between the ages 16 and 24 spent around £400 million less compared to 1999.

Only 3%of Nordics from 18-25 choose planned vacations

The future of traveling

"Travel will become more collaborative over the next decade, both in terms of how people travel, and how the travel industry interacts with travelers." 

Source: Amadeus - From chaos to collaboration

The future of traveling

"Travel providers will need to shift focus from satisfying the needs and wants of the traveller as an individual, to providing the environment for networks and flows of travelers as a group to move and flourish."

Source: Amadeus - From chaos to collaboration

“The paradox is that by reducing the emphasis on selling, travel industry providers will have a deeper and more profitable relationship with travelers.”

Source: Amadeus - From chaos to collaboration

The paradox

Flexibility, spontaneity and reliability.

The need

Budget friendly activities

Travel spending young travelers rose 20% in 2010, making them the fastest-growing age segment, according to American Express Business

70% change their Facebook status while on vacation.

70% indicated they expect special places to offer immersive experiences that are interactive and hands-on.

 58% of Millennials (20% higher than older generations) prefer to travel with friends.

Millennials reject a cookie cutter journey.

85% of leisure travelers use their smartphones during vacation.

They’re always looking for opportunities to meet other Millennials and experience foreign countries with new people.  

To harness TUI’s power for the consumer

Purpose

Young people are time rich but money poor.

Insight

GET young peopleTO travel with TUI and make the most of their holiday experienceBY moving from a model of service and selling to an promoter of experiences

Strategy

Strategy

TUI’s mainstream

Specialist &Activity

Idea

Mindset

By using WanderFund I can connect with other travelers And get discounted prices for activities that would otherwiseBe out of my budget.

Model

Collaborative Consumption

Crowdfunding

TUI gets bulk price deals, increasing demand.

If users need help with the payment, the platform enables crowdfunding in their personal social networks.

The offer goes into the WF pool so users can confirm their place at the special rate

1. Possible WanderFund activities are displayed in the platform inventory

2. When an experience has reached the minimum participant number, users get a notification

Users can crowdfund in facebook,and the money collected goes intotheir pledge

3. Users can check the activity throughout the day, confirmed places, number of open crowdfunds and their progress.

4. Credit cards are charged 24 hours in advance to secure the activity

The money crowdfunded by the users network goes into their profile, they just pay the remaining fee

In case the experience doesn’t meet the goal within the deadline, users get a notification it has been cancelled

Payment

Travelers can either pay the regular rate, or use our flexible crowdfunding platform to reach the goal.

UX

Authorize Payment

Home

New Adventures(Other User Galleries)

ProfileFind Adventure(Search / Sort / Add)

Track Progress

Rate & Review

Join

My WF

Ask for funding on FB

Join

HistoryMy Account

Find AdventureSearch and add new activities from TUI’s offerings.

Find Adventure

Intelligent search by adventure title, merchant, location, date, price, etc.

Sort all TUI’s offerings by “Close to reaching lowest price,” categories, highly rated, price, deadline, etc.

New AdventuresWanderFund allows you to browse other users’ galleries and chip in on their WanderFund experiences.

User is able to see other people’s activities.

Clicking on each of these activities leads to the next

screen, where she can join, or share on FB for

crowdfunding.

New Adventures

How many people have joined

Up-to-date price of the activity

New Adventures DetailIt’s linked with Facebook, so users can ask their personal network for support.

New Adventures Detail

User sees details of the new

activity she wants to join.

Experience creator’s description of why she wants

people to join her / crowdfund for her.

It also shows FB photos of other people who will also be

at the activity.

How many people have joined

Up-to-date price of the experience

New Adventures Detail

Starred reviews aggregated from various trust worthy

review sites

Ask for Wanderfund on Facebook

Join the Adventure – once clicked, this experience becomes trackable in “My WanderFunds”

Deadline to joinor fund experience

My WanderfundsYou can also see your own WanderFunds in a simple way, showing the amount of participants who have joined and the money collected so far.

My Wanderfunds

User is able to see her own list of experiences she wants to crowdfund or

ask people to join.

How many people she still needs to get the

min. price

How much money she still needs to reach the

current goal price

Clicking on the photo takes her to the screen which shows details of the activity she’s tracking.

Clicking on the Wanderfund button shares it on FB without having to see the details.

Track ProgressProgress for every experience is easily visualized, showing number of people crowdfunding, days left and how close the project is from reaching its goal.

Track Progress

User is able to track activities she has

joined or created.

Ask for funding on Facebook

Collapsible tabsWho and how many

people have just joined

How many people at this point?

Ask people to join

Collapsible tabsWho donated money

Message

How much money donated by FB friend

How much money do you have at this point?

Track Progress

The total number of people you need for the

discounted price

How many people do you still need?

Up-to-date total price – changes as # of people increases

How much money you still need to raise before the deadline

Track Progress(goal reached)

Buttons replaced by “Pay Now” when both goals

have been reached

Flags indicate Goal Reached

Once the goal has been reached and date of activity passes, the activity moves into “History” and users can rate experience

Summary

ExploreWhile on holidays or before you get there the activities that are being crowd funded

1ChooseThe one you like the most, join and wait for more people to come

Or kickstart a new activity with TUI

23Social Media

You can even ask your friends and family to

chip into your holiday wish.

4

EnjoyThe amazing

experience TUI has for you.

Thanks!