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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 2
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 3
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 4
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 5
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 6
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 7
http://edition.cnn.com/2013/05/02/travel/london-city-airport-internet-of-things/
http://www.timothyjwelsh.com/courses/12sa220/2012/04/10/adhd-attention-
deficit-hypertext-defence/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 8
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 9
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 10
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
0
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60
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
0.02 0.15 0.61 1.64 2.76 3.12 3.93 5.26 6.92 8.49 10.7114.80
19.2024.50
34.20
48.10
61.10
74.50
89.00
107.00
(Revenue in $B)
Marketplace
Web Service(Commerce)
Auctions zShops
Fulfilment by Amazon
Associates
Same Day Delivery(09)
Kindle
Kindle Fire
Amazon Fresh (07)
Organic Media Lab, 2016
Amazon Web Service
Prime
Fire TV Fire Phone
Amazon Echo
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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
13
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 14
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 15
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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 17
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 18
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
아마존은연결을판다
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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 20
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School21
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 22
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 23
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 24
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
How to Create Value in Organic Business
100,000,000 = 10,000 X 10,000
100,000,000 = 1 X 100,000,000
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http://organicmedialab.com/2013/03/21/how-to-make-money-in-smart-economy/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 26
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
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구매기능판매기능리뷰기능추천기능…
구매기능판매기능리뷰기능추천기능…
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
28
http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos-washington-posts-next-owner-aims-for-a-new-golden-era-at-
the-newspaper/2013/09/02/30c00b60-13f6-11e3-b182-1b3bb2eb474c_story.html
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 29
http://organicmedialab.com/2013/04/30/there-is-no-free-lunch/
What they give away What they charge
Amazon HW (Kindle, Fire, Fire TV) Contents/Products
Google Contents, SW (Android), Advertising
Apple Contents, SW (iOS) HW (iPhone, iPad)
Microsoft Windows? SW (Windows, Office)
Samsung Music? HW (Galaxy, Galaxy Tab)
Organic Business
Blog posts, e-books, books Workshops, Schools
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 30
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