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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 5

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http://edition.cnn.com/2013/05/02/travel/london-city-airport-internet-of-things/

http://www.timothyjwelsh.com/courses/12sa220/2012/04/10/adhd-attention-

deficit-hypertext-defence/

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http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/

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http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/

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http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

0

30

60

90

120

96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

0.02 0.15 0.61 1.64 2.76 3.12 3.93 5.26 6.92 8.49 10.7114.80

19.2024.50

34.20

48.10

61.10

74.50

89.00

107.00

(Revenue in $B)

Marketplace

Web Service(Commerce)

Auctions zShops

Fulfilment by Amazon

Associates

Same Day Delivery(09)

Kindle

Kindle Fire

Amazon Fresh (07)

Organic Media Lab, 2016

Amazon Web Service

Prime

Fire TV Fire Phone

Amazon Echo

12

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

13

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16

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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

아마존은연결을판다

19

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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 22

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 23

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 24

(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

How to Create Value in Organic Business

100,000,000 = 10,000 X 10,000

100,000,000 = 1 X 100,000,000

25

http://organicmedialab.com/2013/03/21/how-to-make-money-in-smart-economy/

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(CC BY-SA 3.0) Sangkyu Rho, SNU Business School

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구매기능판매기능리뷰기능추천기능…

구매기능판매기능리뷰기능추천기능…

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http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos-washington-posts-next-owner-aims-for-a-new-golden-era-at-

the-newspaper/2013/09/02/30c00b60-13f6-11e3-b182-1b3bb2eb474c_story.html

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http://organicmedialab.com/2013/04/30/there-is-no-free-lunch/

What they give away What they charge

Amazon HW (Kindle, Fire, Fire TV) Contents/Products

Google Contents, SW (Android), Advertising

Apple Contents, SW (iOS) HW (iPhone, iPad)

Microsoft Windows? SW (Windows, Office)

Samsung Music? HW (Galaxy, Galaxy Tab)

Organic Business

Blog posts, e-books, books Workshops, Schools

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