03. advertising strategy

ADVERTISING STRATEGYTips how to successfully advertise a product

1. BEFORE THE START

BEFORE THE START

Listen to the market,

Do the market research,

Define your Target Group,

Check your competition,

Think about what kind of

customers you would like to

attract.

2. STARTING OFF

STARTING OFF

Educate the customer, let them know who

you are and what you offer,

Think about a strong mission statement,

Think about what you want to achieve,

Set up clear goals and aims.

Cooperate:

Built relationships

with with

contractors

Look for business

partners

FIVE P’S OF MARKETING

Key componetns that need to be considered:

Product – what do we sell, how does it compare with competition, what is the product quality

Price – does it make sense, is it reasonable, does it matche the product value,

People – who are our perfect customers,

Promotion – company page, advertising media,

Place – do we offer what the customers need in the right place at the right time.

3. PROMOTING AND ADVERTISING

PROMOTING AND ADVERTISING

Choose the right media, Think about a commercial content.

PROMOTING AND ADVERTISING

Use the Internet: social networking, online video, e-mail, search engines listings, advertise on portals with accommodation offers.

Monitor progress, development, implement changes.

REACHING OUT FOR CUSTOMERS

Key questions before deciding on advertisment:1. What is our goal?

(built a company, inform, get new customers)2. Who is our target/ who is our perfect customer?

a) age/genderb) interestc) behaviour (eco-friendly, needs, how they live,

travellers)

3. How can they find us?why they would want to work with you4. How can we find ideal customers? (advertising)5. How would they benefit form using our product,

"student hostel”?

SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES

SUCCESSFUL SLOGANS –WORLD FAMOUS EXAMPLES

Advertisng is a promise, It’s a hidden message for a customer.

SUCCESSFUL SLOGANS

You don’t sell the product, you sell the promise

o Volvo - they dont sell "a car" they sell safety

o Coca Cola - Life tastes Good. They sell a lifestyle, and a positive attitude

SUCCESSFUL SLOGANS – HOTELS AND HOSTELS

Hilton – Make Yourself at Home,

Westin – Choose your travel partner wisely.

Grand Hotel Bonavia ****, Croatia

Five-star quality in a hotel of four stars.

Lady's First - hotel for businesswomen, Zurich

Lady's First.

Where lady's at her best. Mariott – Your home away from home. Sheraton – Belong.

THINK POSITIVE

SMALL BUSINESS, MEGA SUCCESS

REMEMBER:

MissionAimProductTarget groupAdvertising5 P