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A 25 slide summary of Charlie Wollborg's 164 slide presentation on branding, disruptive behavior and innovation from the Ohio Growth Summit 2011. #OGS11 Learn more about Charlie at http://charliecurve.com Learn more about Curve at http://curvedetroit.com Follow @CharlieCurve on twitter at http://twitter.com/CharlieCurve
Citation preview
status quoof the
will hate your idea.
the defenders
CharlieCurve.com
CharlieCurve.com
A few big ideas on marketing and innovation from the
Ohio Growth Summitshared by @CharlieCurve
Missed Opportunities Explored with PowerPoint Time Machine
OnStar’s OnPhoneSports Illustrated TV
PolaroidBook
CharlieCurve.com
Strategic Marketing + Creative Design + Social Technology
curvedetroit.com
“Turn heads. Capture hearts.
Sell more stuff.”
CharlieCurve.com
CharlieCurve.com
The world doesn’t need more employees, consultants & coaches
We need more thinkers & doers. We need more creators, geeks &
risk-takers. We need more entrepreneurs & intrepreneurs.
Quit competing against “Average”
Be your ownyardstick
CharlieCurve.com
CharlieCurve.com
“Me too” is a terrible brand position
“Me too but cheaper” is even worse
stop doing what you’re suppose to do
start doingwhat you were
born to doCharlieCurve.com
CharlieCurve.com
Innovator Case Studies
Cornelius VanderbiltEvan Williams
Martha StewartArielle Eckstut
innovation is nothing more than
combiningordinary ideas together in
extraordinarynew ways
CharlieCurve.com
CharlieCurve.com
Experimenter Case Studies
Dr Horrible’s Sing Along BlogDr Bunsen Honeydew & Beaker
Dr Sam Walton’s Checkouts
We don't get credit for what we think, what we say or what we start.
We’re only
rewardedfor what wefinish.
CharlieCurve.com
CharlieCurve.com
Opportunities on the Rise
Coworking SpacesMobile DevelopmentGourmet Food Trucks
Selfish Altruism
Evangelists > Customers
create products & services with
built right in.remarkable
CharlieCurve.com
CharlieCurve.com
What’s your soundbite?
How do you communicate in a short attention span world?
Watch Soundbites
Watch Soundmarkshttp://vimeo.com/charliecurve/soundmarkshttp://youtu.be/Ot19ozyXOMs
Out: EducateIn: Titillate
Listen for the three magic words: “Tell. Me. More.”
CharlieCurve.com
CharlieCurve.com
Creativity + Action
Modern Art & SnuggiesIdeas are perishable
Elisha Gray was 3 hours late
never change the past, but they almost always
excuses
delay the future.CharlieCurve.com
CharlieCurve.com
First doesn’t win
Ford wasn’t first.Apple wasn’t first.
Martha wasn’t first.Google wasn’t first.
Facebook wasn’t first.
Remarkable beats first.Every time.
CharlieCurve.com
you need to be
a bit unrealisticif you want to
change the worldCharlieCurve.com
CharlieCurve.com
Make it happen.
Need a speaker to liven things up?
Marketing + Branding + Innovation + Business + Swift Kicks in the Ass
@CharlieCurve charliecurve.com 248-766-9994
Charlie Wollborg
Need a fresh pair of eyes on a marketing challenge?
Strategic Marketing + Creative Design + Social Technology
@CurveDetroit curvedetroit.com 248-253-0303
The defenders of the status quo have a distaste for change agents, catalysts, innovators, outliers, linchpins and people who make it happen. They don't even like the taste of bacon.
The defenders of the status quo live in a 9-5 world and they love to say “that’s the way we’ve always done it.” They’re sitting on a huge pile of wealth and they’re milking that cash cow to death.
The defenders of the status quo are terrified you’ll put your creative idea into action. Quit waiting. The defenders of the status quo are no match for you.
CharlieCurve.com
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