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Presentation on content marketing by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
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Content Marketing
Brainstorm
How many different content types can you come up with in 5 mins….chocolate for the winners!
Stock&Flow
Content laddering
• 5 x Tweet = 100 char (yep, not 140)• 2 x FB/G+/LI = 100 words• 1 x Blog post = 3-500 words• 1/6 = Email newsletter = 1,000 words
Jam doughnut model
Webinars
• It’s GOT to be interesting• Must have some visual presentation as well• How are you going to recruit/drive attendees• What software to use? GoToMeeting.• What about using Evergreen to schedule
automated seminars in the future?
Tips booklets
Mindmaps
Prezi
Industry reports
Client testimonials
Recruitment videos
Animation
Online magazines
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