Emakina Academy #11 : Final Conclusions

General Conclusions

Brice Le Blévennec President Emakina

Conclusions

Is there a war between traditional media and new media?

Conclusions

Is it a war?

Conclusions

Or more like judo?

Conclusions

… or even better: Tango!

Conclusions

What do we believe?

Conclusions

•  Other digital agencies often overlook the impact that “traditional media”still have – we don’t.

•  Rather than believing digital communication will outclass  anything, aren’t there smart opportunities to let them  coexist and strengthen each other?

•  Why? Because the border between online and offline is collapsing. The online / offline dichotomy is less and less relevant to analyze the present media landscape.

•  Consumers are now always-on, immersed in a digital pool that marks – finally - the convergence of old and new media.

Conclusions

How we can help you

Conclusions

PR 2.0 can be the yeast of your communication

PR 2.0?

Conclusions

PR 2.0 acts as a powerful catalyst

• Increase the efficiency of your campaign • Create a more lasting effect • Keep your campaign longer “in the air” • Optimize your ranking in search engines results

Conclusions R

each

Time

PR 2.0 catalyst effect

Uncatalysed campaign

Conclusions

And more concretely...

•  Viral campaigns combining our creativity and our PR approach.

•  PR 2.0 strategies to support the launch of your interactive project: research, creative thinking, implementation, reporting.

•  Online Reputation Management: we spread your content through Web 2.0 platforms to defend your brand assets.

•  Social Media Monitoring: in partnership with third-party, we monitor the presence of your brand, your product or your service in social media (“customer intelligence”).

Conclusions

ATL

Brand activation

BTL, Events, DM, PLV

CUSTOMER

Your#Company

Your Customers & Pros

pects

Print, TV, Radio

Emakina

World Wide Web E-direct Marketing

Webvertising Social Marketing

Buzz / Viral / Guerilla Search Engine Marketing

Webanalytics

Digital Strategy Content Management Information Portals#Intranet / Extranet E-commerce Collaborative Platforms

An integrated agency approach

Conclusions

Emakina, brand guardian to customers & prospects

Conclusions

Mechanics

Recruit email addresses

Objectives

Increase sales volume

Customer loyalty

Brand awareness

Traffic Building

Lead generation

Mini-sites

PR

2.0

E-Mailings

Bannering

Search Engine  Marketing

Viral Marketing

Games and Promotions

Loyalty programs

Niche marketing

1-to-1 Marketing

Emakina recommendations

Conclusions

Brand experience at the center…

Internet sites

Events Advertising

Offices,#Point of Sales

Press, PR

Mailings

TV, radio Web 2.0

Buzz#word of mouth, 

guerilla

Conclusions

…using the most appropriate media

Brochures                  posters#

        displays#                cards

Video 

TV#         radio

Direct mailing

Events

Mini-sites

E-DM Viral mechanisms

Search Engines

Social networks

Bannering

Conclusions

…but importantly: all stitched together Brochures                  

posters#        displays#

                cards

Video #     TV#

                 radio

Direct mailing

Events

Mini-sites

E-DM Viral mechanisms

Search Engines

Social networks

Bannering

PR 2.0

Lunch

Look for the Emakina people and challenge them to find a PR 2.0 solution

to your brand challenges

Mr Nice Guy

20

Thank you!

Any question?