GLIK Keynote Lecture: "The Dementia Project: Innovation Driven by Social Challenges"

The Dementia Project: Innovation Driven by Social Challenges

http://www.facebook.com/makoto.okadaokadamkt@jp.fujitsu.com

2015.3.30 @ Chuo University.Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)Keynote Lecture "Shaping tomorrow with you, Social Innovation and ICT"

Dementia Friendly Japan Initiative /R&D Strategy and Planning Office, Fujitsu

Laboratories Ltd.Makoto Okada

Introduction…

A neat thing that I would like to share

with you...

Giving importance to your internal findings

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

1. Think of a personal story or motivation related to your capstone project.

2. Share it with your neighbor. (Listener: Don’t speak, listen attentively.)

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

Background- Dementia as a Social Issue -

1. Presently, how many elderly people are suffering from dementia in Japan?

2. By 2025, how many elderly people will be suffering from dementia in Japan?

4.62 millions

7.00 millions

The future is fast approaching.

Dementia is a social issue that has an enormous impact on Japanese society.

The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.

What is a “dementia-friendly” community for you?

What can we do about dementia as a member of the Business sector?

Economical Situation

Pop

ula

tion

CSI：Collaborative Shared Issue

gap

1. What is the most important number in your capstone project?

2. What is the most important gap in your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

First step: Finding seeds of insights

“Jump in”

“Jump In”

“Do not hesitate to jump into a new learning environment.”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and IbaLaboratory, Keio univ.

Own RoleA mutually-supportive large family

Downloading

A spa weekend with Mandarin Picking

“Consequential Encounter”

“Voice of Experience” “Can-Do List”

http://www.amazon.com/dp/1312408855/

“Community of Learning”

“Two heads or more are likely better than one”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and IbaLaboratory, Keio univ.

1. Where will you go for your capstone project, whom will you meet, and how will you find him/her?

2. How will you create your own team for your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

Second step:Concept prototyping

- Across Sectors -

Stakeholders mapping

Rough estimation of structure

BusinessSector

Public Sector

Social Sector

Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07

PropositionalQuestion

Setting a boundary Object

In case of Project Shakti

Kirti P. Mishra：International University Glocom Workshop 2010.12.2

“Vision”

“Services”

Drawing New Futures related on Dementia

“Products”

The 5% MarginTravel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright.

New forms of businessHotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people.

New forms of workRather than treating people with dementia as simply service recipients, treat them as potential service providers as well.

Deep dialogue for new vision

Visualizing prototype ideasDrawing new services to be central

character with dementia

Driving

Shopping

New role

BusinessSector

Public Sector

Social Sector

PropositionalQuestion

1. What kind of questions are suitable for your capstone project to attract people in another sectors?

2. How do you share the issues with people?

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

Third step:Developing and enlarging

relations

Background Questions

Asahi Group Holdings, Ltd. Voice II team

How should we approach/define our business and market in this time when the aging and socially disadvantaged population increases?

高齢者など様々な社会的弱者が増えていく時代に、私たちのビジネスや市場の捉え方をどう変えればよいだろうか？

What can we do to recreate the corporate culture that makes them better connected with the outside world?

まず、社員が外に出て感じるという文化を再構築するために、どうしたらよいだろうか？

How and where should we start to create our relations with the stakeholders of the future?

我々は、未来のステークホルダーとの関係を、どこから、どのように、作っていけばよいのだろうか？

Future: Inspiring Social Innovation - across sectors, across borders -

http://www.britishcouncil.jp/en/programmes/society/futures

Future: Inspiring Social Innovation - across sectors, across borders –

https://vimeo.com/52979128

1st Futures Session on 9th July 2012 【Social Innovation x Successful Aging】

Learning Journey (1)

Unillever PwC

Vollans

Vollans

NetherlandsThe Shipyard

Learning Journey (2)

NetherlandsCare home for dementia

people “Hogewey”

Learning Journey (3)

Social engineering (1)Design Council, UK

Shift, UK

Alzheimer’s Society, UKMinistry of Health, Welfare and Sport, NLKeio Univ., JP

The concept “people with dementia too” connects 2,500km

Start

Goal

http://runtomo.jimdo.com/

Social engineering (2)

Social engineering (3)Dementia Friendly Japan Summit 2014

http://www.dementia-friendly-japan.jp/

1. What kind of marketing process do you use for your capstone project?

2. What meaning does it create in the marketing process for your team members?

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

4th step:Connecting dots

Future: Inspiring Social Innovation - across sectors, across borders –

https://vimeo.com/76936405

UK Social Innovation Journey December 2012

Volans executive chairmanJohn Elkington

Collaboration across sectorsWith relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started

System ChangeA single business, industry sector, specialized supply chain cannot solve this by themselves

Social EngineeringFor various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge

Across Sectors, Across Borders

Impact

Vicki Sellick, Senior Programme Manager, Nesta

Impact creation: System change

Product +service

innovation

Market

innovation

Political

innovation

Cultural

innovation

Vicki Sellick, Senior Programme Manager, Nesta

Behavior changeBehavioral change is the target of true innovation

(1) Passive experience

(2) Abductivequestions

(4) Concepts

(5) Prototype

(6) Business Models

Ladder Actions

Layer of practice

(3) AbductiveValidation

(7) Services process (operations,

rules, and teams)

Layer of concept

a. Create questions

b. hypothetical reasoning

c. Conceptual design

d. Proto-typing

e. Business model design

f. Services design

Crating new/next question

Activity

Development

Relationship

result

design

Activity

Development

Relationship

InnovativeMediation

A

D

R

A

D

R

A

D

R

InnovativeMediation

Series of ADR Relation Channel Development Process

Linked relations to generate recursive projects

DementiaProject

Social InnovationStudy group

Futures

Business/NPOStudy in UK

Open dataStudy group

HystorypinJapan

Fujinomiyaproject Historypin

In Chiba pref.

Study for aged society in UK

Hystorypin forLocal govt.

National-funded project

Dementia Friendly Japan Initiative(Living Well with Dementia）

ADR

ADR

ADR

ADR

ADR

ADR

ADR

Glocom

DFCBC/Kao/Benesse DFC/Glocom

BC/Kao

Glocom

GlocomBC

Glocom

BC/DFC

BC

BC

BC

Fujinomiyacity

Nagoya city

Chiba city

Ministry of Health Labor and Welfare

Glocom/DFC

Glocom

Glocom

BC/Kao/Benesse

Dementia Initiative

Open socialRelations

Open DataRelations

Fujinomiya ProjectBridging Communities: sharing our memories

HistoryPin(UK)

Run-tommorow

Open Personal Data× ×

https://vimeo.com/110885509

Bridging Communities :Sharing Our Memories- Fujinomiya Project -

Effect of ADR seriesIncreasing multi-layered relationship

1. Are there any unused new relations next to your capstone project?

2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations?

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

Short Practice

5th step:Utilizing connections

Value for StakeholdersIn a fast-changing society, focusing values

End UsersCustomer

Relations

InnovationMarket

Development

CostStakeholders

in-house users

Continuous actions…

Financial Service Charter

City-bus Actions

Dementia Action Alliance“Job-Specific Contributions”

Quick Dementia Friendly ActionsEx:“The Art of Being with Dementia”

Collaborative work between associate professor Takashi Iba and the students at the IbaLaboratory with corporate members of the Dementia Friendly Japan Initiative (DFJI).

http://journey.sfc.keio.ac.jp/June – October, 2014

The first Pattern Language for Welfare Issue

Everyone can apply the ideas if they like.

Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving,

The words enable us to talk with others!

“Mix-Up Event”Dementia-or-not, come enjoy with us!

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WORDS FORTHE CARING

WORDS FORTHE CARED

WORDS FOR EVERYONE“Which one are you using?”

”Which one do you want to use?“

Very early stage trial survey

Shaping tomorrow with you, and ICT

通 信“Reach out” “Trust”

情 報“Compassionate”

“Information”

“Telecommunication”

“Message”

Giving importance to your internal findings

Amazement Question

InspirationEmpathy

Aha！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

DementiaFriendlyJapanInitiative

FYI: Pattern Languages